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LinkedIn for Good Launches Board Connect for Nonprofits

September 17, 2012

Launched today, LinkedIn Board Connect for Nonprofit Organizations is a new board member recruiting program that enables nonprofits to easily tap into LinkedIn’s 175+ million strong network of professionals.  With nonprofits needing to fill approximately two million empty board seats annually, LinkedIn Board Connect could be the missing link in helping nonprofits make board member recruitment a much easier and more rewrding process.

At the core of the program is a LinkedIn premium service called Talent Finder that will be provided to participating nonprofits at no charge – a $1,000 annual value. To apply to become a “beta” partner of the LinkedIn Board Connect Program, please follow the steps below:

1. Decide who will be the primary contact and user of Board Connect within your organization and have them complete their LinkedIn Profile to 100% completeness.

2. “Connect” with your nonprofit’s current board members.

3. Claim and set up your nonprofit’s LinkedIn Company Page.

4. Visit and click on the “Sign up now” button.   The page requires visitors to fill out a short questionnaire to ensure qualification. At this point the program is only available to registered 501 (c)(3) nonprofits based in the United States. I know many nonprofits worldwide are often frustrated that the United States gets top priority when such programs are launched (by LinkedIn, Facebook, YouTube, etc.), but my sense has always been that it is a capacity issue – they start small and expand outward over time, like YouTube has done with it’s nonprofit program. Your day will come. 🙂

5. Mark your calendars for the first LinkedIn Board Connect webinar occurring on October 10 at 10am PDT. To become a beta partner in the launch of the Board Connect program, you must attend this webinar.

6. Join the Board Connect LinkedIn Group for updates and networking opportunities.

Finally, if you are a professional interested in joining a nonprofit board, be sure to add the Volunteer Experience & Causes section to your LinkedIn Profile. Expressing the causes you care about and the organizations you support will enable those nonprofits using Board Connect to connect you quickly with a board member opportunity that best matches your interests.

Related Links:
Webinar: How Nonprofits Can Successfully Use LinkedIn Groups & Company Pages
LinkedIn Board Connect: Helping Nonprofits Find Board Members
LinkedIn for Good on Twitter: @LinkedIn4Good
Social Media for Nonprofit Organizations LinkedIn Group

12 Comments leave one →
  1. Justine Greenland Duke permalink
    September 20, 2012 8:40 am

    Thanks for writing about this new feature. LinkedIn just keeps getting better. There is a lot of potential to reach new volunteers with this tool and for prospective volunteers to find the right org. to donate time and expertise to.

    As for the fact that the service is only currently “available to registered 501 (c)(3) nonprofits based in the United States”, I agree it probably won’t be long before others are eligible. However, it won’t make the news. There might not even be a press release.

    What bothers me about roling out services and platforms to other NFPs later, is that no one talks about it when it happens. There are hundreds, if not thousands of platforms available to registered 501 (c)(3) nonprofits that aren’t yet available to Canadian charities, nevermind Canadian not-for-profits. I feel like I have to keep an ongoing list and get back to them every few months to determine whether the situation has changed… It’s a bummer.

    • nonprofitorgs permalink
      September 20, 2012 8:42 am

      Good point about how the roll out later gets very little buzz. 🙂

  2. September 20, 2012 1:20 pm

    Once again you had me up burning the midnight oil with another excellent recommendation. Can you please let me get some sleep…..:-)

  3. Editor permalink
    September 24, 2012 1:49 am

    Reblogged this on Social Media Marketing for Non-Profits and commented:
    Just in case you didn’t hear the news this week, LinkedIn for Good launched a new board recruitment program for nonprofits. You can find a step-by-step list on how to apply in this post


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