Social Media for Social Good
May 18, 2013 Update :: 33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits
Available on Amazon, Amazon UK, Amazon Kindle Store, or Barnes & Noble! Based on more than 15 years of experience in nonprofit communications and 15,000+ hours spent utilizing social and mobile media, Social Media for Social Good: A How-To Guide for Nonprofits, written by Heather Mansfield and published by McGraw-Hill, is a comprehensive 268-page hardcover book packed with more than 100 best practices covering Web 1.0, Web 2.0, and Web 3.0 nonprofit communications and fundraising. From building your e-newsletter list to finding your “Twitter voice” to launching a mobile website and texting campaign on a small budget, this guide presents a step-by-step strategic plan for launching and maintaining successful social media and mobile marketing campaigns.
Table of Contents
Book Tour Fundraiser $17,130 Raised!
Book Tour Sponsors
141 Nonprofits Mentioned
149 Tools and Resources Covered
Reviews & Articles
February 24: Q&A with Heather Mansfield
December 30: Donation Pay: Best Books of The Year
December 12: PR Toolkit for Nonprofits: Social Media for Social Good
November 7: What You Can Do: Using Social Media for Social Good: Part 2
November 7: What You Can Do: Using Social Media for Social Good: Part 1
November 3: San Francisco Book Review: Social Media for Social Good
October 30: [Radio Interview] Social Media for Social Good: A How-To Guide for Nonprofits
October 18: Springfield Business Journal: Local Business Woman Breaks Down Social Media
October 10: [TV Interview] Social Media for Social Good: A How-To Guide for Nonprofits
October 6: Community College Times: Practical Advice on Social Media
September 19: Harpin Communications: Social Media for Social Good
September 16: Social Velocity: Taking the Leap Into Social Media
September 14: Jocelyn Harmon’s Marketing for Nonprofits: New Must Read for You!
September 12: About.com: 4 Peer-to-Peer Fundraising Tips for Nonprofits
September 9: McGraw-Hill: Social Media for Social Good Book Tour Hopes to Raise $30,000 for Partner Nonprofits
September 5: Archaeology, Museum & Outreach: Upgrade Now, or Become Obsolete!
September 1: Fundraising Success Magazine: 11 Qualities of an Effective Social Media Manager
Testimonials
“For over 10 years Heather has been my primary reference point and mentor for all things pertaining to online community management and social networking for nonprofits. If I want to find out who is doing social media correctly, I always look to Heather’s blog and tweets. All of us here at TechSoup deeply respect, value, and recommend her work.”
– Susan Tenby, Director, Online Community and Social Media, TechSoup.org
“In a world that seems to be overpopulated with social media experts, Heather is the real thing. Her passion and intuition have made her an invaluable resource to the nonprofit community and she makes social media accessible regardless of position or involvement. Over the years she has been instrumental in my understanding of the sector and continues to impress me with her knowledge and ability to communicate best practices.”
– Danielle Brigida, Digital Marketing Manager, National Wildlife Federation
“Heather is great. She has been a real change maker for Safe Kids. She presented a social media training to our affiliates at our annual conference in 2008 and as one of the most popular sessions, our affiliates are still talking about it – 60% of which now actively use social media. Whenever we have a question about social media we always return to Heather’s blog Nonprofit Tech 2.0 for advice, and no doubt we will be regularly using her book too.”
– Line Storgaard-Conley, Director of Interactive Services, Safe Kids USA/Safe Kids Worldwide
“Heather practices what she preaches: she is passionate about social media, and a friendly and generous member of the nonprofit community. When I want to know what my organization should be doing, I first turn to Heather’s blog and LinkedIn Group.”
– Erica Burman, Director of Communications, National Peace Corps Association
“We use something we’ve learned from Heather almost daily. Her relentless research is only superseded by her passion to see nonprofits succeed. Social media is a critical tool we use to help gain support for our military families and wounded warriors, and because they deserve our best efforts, this book will be within reach on all our desks.”
– Susan Miller, Director of Online Communications, Operation Homefront
Research Interviews
1/31/11: National Wildlife Federation
1/17/11: WITNESS
12/27/10: The Humane Society of the United States
12/20/10: Taproot Foundation
12/13/10: The Nature Conservancy
12/6/10: Women for Women International
11/29/10: Big Cat Rescue
11/22/10: Pancreatic Cancer Action Network
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Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits 
Please see original announcement and comments from people on which nonprofits they think excel at social media:
https://nonprofitorgs.wordpress.com/2010/10/20/i-am-writing-a-book-about-social-media-for-nonprofits
Thanks!
Hi! I work for dance4life, a non profit organisation headquartered in Amsterdam. We are working hard to get the most out of social networking – it would be great to get in touch! Take a look at our facebook page for starters : http://www.facebook.dance4life.com or our twitter page : dance4lifeint
Thanks!
Natasha
I really believe in what you are doing! Pls include a chapter on using high technology for raising significant dollars for non profits. Please see my video at http://www.eofferingplate.com and email me at jim@eofferingplate.com. I would be glad to help if you want to email and give me your phone number for discussion. I have been raising money for non-profits for 30 years and write on this often.
Can you point to any examples of where after school youth projects (high school age) have used social media for team coordination, reinforcement, etc.? I’m particularly looking at mobile phone based systems given that is what most inner-city youth have access to. Facebook and Foursquare are the platforms I’m looking at now.
Thanks!
Thane
No, sorry. I don’t have any clients that engage minors via social media. The only nonprofits that come to mind are those that use texting for sex ed and teen pregnancy. Check out Sex, etc. and the National Campaign to Prevent Teen Pregnancy. As far as Foursquare, all I have seen are handful of environmental organizations and mostly museums. In general, I have not worked much with nonprofits that have a teen audience. It’s tricky. You want to make sure you vet for worse-case scenario when it comes to minors: bullying, parental permission, posting photos of minors, etc. Good luck!
Thank you. You’ve hit on an important decision between pure peer-to-peer and something that is moderated in some way. The issues you mentioned with bullying, etc. are very important, but slowing down the process of communication can also be a non-starter. One of the reasons I’m looking at third-party providers is because they have their own systems to monitor abuse. I certainly thinking of some set of rules of conduct for participants that would include online and 0ff-line behavior.
I’m also thinking of something that might have a game component. Such as do some many X’s and you/your group will get Y.
I appreciate you help! Even knowing there is nothing obvious out there is helpful for me to know. I’m new to this field and it’s always good to know that everyone else is also new.
T
Hello!
I work for a sexual and domestic violence shelter in Austin, TX and I was wondering if you were going to have a section in there about safe practices for social media users (employees, volunteers, donors, etc.) In our case, while we are not a hidden location, we also don’t advertise where we are and specifically location based types of social media could pose a threat to clients if proper policies and procedures aren’t put in place. As one of two people consistenly working with our social media outlets, we’ve had to be very thoughtful and careful about what we post on a daily basis.
Just thought this might be something to explore.
Thank you for putting this book together!
I’m looking forward to your book.
I think I’ve commented before. I’m the AMREF Canada social media intern. Our success with social media has been consistent and organic, but I don’t think we’re the kind of success story worthy of writing about.
I wanted to leave a comment, though, about what my American counterparts, AMREF USA, has done. I’ve really started to try to monitor at least the 3 Fs of AMREF Canada and similar organizations.
Since October 2010, AMREF USA has grown their Facebook and Twitter Follower counts by 11% (modest but not alarming) and 88% (enormous!), respectively. I’m not sure what their secret is but it might be smart to contact them to see how, over one quarter, they were able to see such significant results. Shoot me an email if you want their contact information.
Dear Sean
Can I have their contact information please. My email is erita.santosa@yahoo.com
Thank you
I am a firm believer in no one person can be excellant at ALL things, we each have gifts and talents. Social Media/networking is an art form in itself. The time involved in learning SMedia, when and where it does the most good, also time involved in posting new content-keeping it fresh-cuts into time designated to further the Non-Profit organizations activities and programs. For http://www.herranch.org Many concerns and issues are addressed in this comment thread, As we are preparing to offer programs in several new counties for 8 to 18yr old (we are in process of extending our age groups to cover 18 to 21yr olds-details soon to be announced thru our website.) We may verywell be the example of what happens when you try to do it on your own, I have a fb and myspace page where we post updates about what HER Ranch is up too, but have held off on fb page and myspace page for HER Ranch until we learn more 2010 was a gr8 year for learning-we are budgeting for 3rd party Social Media we have decided this is the answer to our cruch-time exposure issues,.looking forward to your book, and of course we too would love to be included. Thank You,
Debi Knowles
Hearts of Encouragement Rescue Ranch, inc. (HER Ranch)
“They Shall Mount Up with Wings like Eagles” they shall Run and Not be Weary, they shall Walk and Not Faint”
Great project! I will be following your work closely. Thank you for doing this.
Hello. I am looking forward to your book.
I am managing communications and marketing for a small Canadian Non-Profit in Nicaragua (www.schoolbox.ca). We are working on getting our act together as it pertains to social media, and already leverage CanadaHelps, and other tools.
It will be interesting to see your insight, and I look forward to reading the book.
I guess a key piece that really engages our audience are stories from the community in Nicaragua. We already post stories from the community, interviews, mini documentaries on our facebook page (www.schoolbox.ca/facebook), but I am wondering if you have any strategies to engage the rural community to actively post and contribute to our social media.
Many thanks
Jon
Fantastic – really looking forward to reading this! I work for an international development charity called Practical Action. We’re trying out lots of new social media tactics to engage audiences, like this video spoof we launched this month: http://www.youtube.com/klaxoninstitute
I’d be interested to hear about new trends and quick and easy wins!
Congratulations
I’m a cofound of a new nonprofit called Boomers With Purpose. Our target audience is baby boomers. We showcase inspiring short videos of baby boomers who are making a difference. Our temp blog/website is at http://www.boomerswithpurpose.org
Will you have anything in your book about social media and baby boomers or about more mature users of social media? We feel it is important to use social media to create a following but wonder how the older generation can begin to learn how to use it and effectively understand it’s value. If there was something in there about this age group, and how to reach them or serve them, we would appreciate knowing about that. Thank you for your work!
Nothing age specific – except a brief analysis of age in social media – but the whole is a How-To for any age. 🙂
I just joined twitter and find this site under non profits. The info is quite valuable. I also have a couple of books on the website. Thanks
As someone who is well versed in social media and digital marketing on behalf of for profit companies who has recently transitioned to work for a nonprofit, I would love to see info about the differentiators in digital marketing techniques and pitfalls to look out for while making that transition.
I look forward to your book!
Great info, thanks, also did you know, you can use the WebTV HD High Technology via online to raise significant donation for Non Profits and training around the world?
I have helped many churches and none organization with that.
Are their any limits for those non-profit orgs whose membership base consists of minors? I know schools and libraries have to follow CIPA and can not post personally identifying information about students online. I’m concerned that a parent has created a page for our group and may be exposing our members to dangers unknowingly.
Contact the parent and ask them to turn it over. 🙂
I’m looking forward your book! Have you any idea about the release date? Many thanks in advance!
Thanks Lionel. September 9th is the release date. I am big fan of MSF. 🙂
Thanks a lot for the info – and your support! Many of my webbies colleagues are big fan of your blog as well – you might have many orders from our side, too ^^
can’t wait … 🙂
I am longing to touch, smell and, of course, read your book, here in Madrid (Spain). All the best! Luzpa
11 Holiday Gift Programs That Benefit Nonprofits and Make the World A Better Place 2011:
Hello Friends and Volunteers
Smile and her joy of a child’s face, even with a small gift to be able to provide.
My wish is this, who needs your help more or less saying, Let’s help for the children.
A flower Children. Children never cry. Children are our hope for our future.
They are a gift from God to us. They are our past and our future.
*Children and their laughter and beautiful World.
Heartfelt thanks to everyone who supported this campaign
Slogan *Soul to Soul and Hand in Hand for World Peace & Humanity!
Best Regards
@twittonpeace
Great recommendation, heading to amazon to place my order.
Thanks. 🙂
iafot [inventors and followers of truth ] is an all india social welfair organigation running four schools in bareilly u.p. India
Love the info on this site
How To be s Social Good Bloggare / Bloggflocken.se
Hi, I just shared your very good advices in my post, in Swedish though. Hope it´s all right!
http://bloggflocken.se/how-to-be-a-social-good-blogger/#.TzJdzCO3zW0
Thanks for having written the book!
Kanto
Thank you!
Very resourceful information. I’m having problems bringing awareness to my nonprofit organization. Any tips?
That’s why I wrote the book. 🙂
I downloaded it on my e reader and I am loving it. Wow- this validates everything I have learned and you are the expert. Hands down. Thank you!
Blush. Thanks. 🙂
Gone are the days when social media was used primarily for business profits. Gone are the days when SEO marketing are for professionals only. The keys to business success this days are interactions and information dissemination. One way of doing this is through Social Media. With the non-profit organizations engaging in this method, there is no way, you cannot reach your desired target audience.