Skip to content

HOW TO: Claim Your Nonprofit’s “Company Page” on LinkedIn

February 21, 2011
tags:

Odds are your nonprofit has a “Company Page” on LinkedIn. If any of your past staff, interns, or volunteers have a personal profile on LinkedIn and they have added their position at your nonprofit to their work “Experience,” then your nonprofit does indeed have a LinkedIn Company Page. If not, then you can easily create one.

Either way, LinkedIn is now the 12th most visited website in the United States and with almost 100 million active users, you should claim, enhance, and monitor your nonprofit’s Company Page. For example, the Taproot Foundation has uploaded a logo, a description, their location, website, Tweets, and utilized the “Services” functionality:

Company Page :: Taproot Foundation Overview


Company Page :: Taproot Foundation Services


To either claim your nonprofit’s Company Page or create a new one, follow the steps below:

1) Go to “Add a Company” from the “Company Pages Home” and enter your nonprofit name. If your nonprofit already has a page, you will be prompted to claim it. If not, you are then asked to create one. It’s also worth noting that another easy way to find your page is to go your Personal Profile > Work Experience and click the Page icon next your nonprofit’s name:

2) Once your Page is found (or not), then complete the process to claim or create a page. It’s important to find your page first because often LinkedIn members will incorrectly name your nonprofit on their LinkedIn Personal Profile, thus also creating a Company Page for your nonprofit incorrectly named and difficult to find in searches. So, before you rush into creating a new Company Page, search multiple possibilities of your nonprofit’s name, including your acronym. Also, it’s important to note that you can not use a Gmail, Yahoo!, Hotmail, etc. email address when claiming or creating a Company Page. It must be an email address connected to your nonprofit’s name, such as info@amnesty.org.

3) Set-up your Company Page! Over the last year LinkedIn has added increased functionality to Company Pages. Initially, all you could do was upload a logo, add a company description and website, and insert a RSS/News Feed. Now you and others can “Follow” your nonprofit, and you can embed your Tweets and post Services. Again, the Taproot Foundation’s Company Page is a great example to follow and mimic when setting up your page.

Related Links:
Webinar: How Nonprofits Can Successfully Use Twitter and LinkedIn
Social Media for Nonprofit Organizations LinkedIn Group

16 Comments leave one →
  1. February 21, 2011 10:58 am

    Thanks for the detailed info. It is unbelievable that LinkedIn is the 12th most visited site in the U.S. and it has 100 million users worldwide. Such a huge popularity should definitely help nonprofits. Thanks again for this highly useful info.

  2. February 21, 2011 12:44 pm

    Thanks. It was easy to set up a page for Cabrini Connections, Tutor/Mentor Connection. I appreciate the advise.

  3. Veronica permalink
    February 22, 2011 3:36 pm

    A profile has already been set up for my company, however I still don’t see an option to claim our page. The Linked In “Learning Center” still says this feature is “coming soon.” Any thoughts?

    • Bryn permalink
      February 4, 2013 4:41 pm

      I’m having the same problem!

Trackbacks

  1. Tweets that mention HOW TO: Claim Your Nonprofit’s “Company Page” on LinkedIn « Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits -- Topsy.com
  2. links for 2011-02-21 « innovations in higher education
  3. links for 2011-02-25 | James A. Arconati
  4. 10 Common Mistakes Made by Nonprofits on Social Media « Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits
  5. Nonprofits Can Now Post Status Updates from LinkedIn Company Pages « Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits
  6. LinkedIn for Nonprofits « The Social Side of Giving
  7. How Many Hours Per Week Should Your Nonprofit Invest in Social Media? « Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits
  8. Attention Nonprofits! The New LinkedIn News Feed Design Has Arrived « Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits
  9. LinkedIn for Good Launches Board Connect for Nonprofits « Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits
  10. News: LinkedIn for Good Launches Board Connect for Nonprofits :: Common Good Vermont Blog
  11. ATTN Nonprofits: LinkedIn Rolls Out New Design for Company Pages « Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits
  12. 11 Obvious Signs Your Nonprofit Needs Social Media Training « Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s