Is Your Nonprofit Guilty of #Hashtag Spamming?
A recent study concluded that only about one-third of tweets are worth reading and with Twitter now generating 340 million tweets per day, that’s approximately 266 millions tweets that would have been better left untweeted. Finding your Twitter voice is a skill and it takes a concerted effort to first track what tweets your followers react to (or not) and then adjust your content and tweets accordingly. In general, most direct marketing pitches and fundraising asks are ignored and increasingly an overuse or incorrect use of hashtags can do more harm to your nonprofit’s brand on Twitter than good. Too many hashtags in one tweet can look messy or nonsensical, decrease click-through rates, and subtly communicate to your followers than you are a hashtag spammer i.e., you’re not really monitoring or participating in the conversation around a certain hashtag, just spamming it in hopes of getting more followers – which doesn’t work by the way.
That said, I know that opinions and strategies on tweeting vary widely, so I am going to let you vote and share your thoughts on hashtag spamming with the hope that potential hashtags spammers reading your feedback will reconsider their use of hashtags. Below are five actual tweets by nonprofits. You tell us if you think the Twitterer is guilty of hashtag spamming:
Tweet #1 :: Hashtag Spammer or Not? VOTE
Tweet #2 :: Hashtag Spammer or Not? VOTE
Tweet #3 :: Hashtag Spammer or Not? VOTE
Tweet #4 :: Hashtag Spammer or Not? VOTE
Tweet #5 :: Hashtag Spammer or Not? VOTE