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Five Nonprofits That Have Found Their Twitter Voice

May 9, 2011

[tweetmeme] Finding your Twitter voice is an accomplishment only earned through a process of trial and error and conscious experimentation. Even the best social media managers often go through an initial period of puzzlement and frustration as they try to figure out how Twitter works and what to tweet.

That said, the nonprofits below have discovered a nice balance of tweets, retweets, and mentions. They vary their content – it’s not all just about them. They have personality and its obvious that there is a human being behind the avatar. They also do not sync with Facebook and understand that Facebook requires its own voice – distinct from twittering – and has an ebb and flow completely different from that of Twitter. Finally, they put their community first and marketing second. They are engaging and listening and not just broadcasting content, and have discovered the right amount of tweets to interest, rather than annoy their followers.

The Humane Society of the United States :: @HumaneSociety :: @MobileActive

Pancreatic Cancer Action Network :: @PanCAN

SickKids Foundation :: @SickKids

Tate :: @Tate

Related Links:
Webinar: How Nonprofits Can Successfully Use Twitter and LinkedIn
Five Nonprofits That Have Found Their Facebook Voice
Five Nonprofits Maximizing YouTube’s Nonprofit Program

7 Comments leave one →
  1. May 9, 2011 9:39 am

    Twitter can be so annoying, frustrating and difficult to understand. But once you get it right, it will work like a dream for you and your site. Come to think of it, I must work on my Twitter account/s. Oh the effort…

  2. May 9, 2011 12:32 pm

    Thanks for the mention, Heather! It’s all about finding that happy medium, between all those things you mentioned.

  3. May 10, 2011 3:40 am

    Just thought I’d throw out CARE too:
    6,909 Tweets
    239 Following
    4,006 Listed!/care

  4. May 18, 2011 1:08 pm

    Your screenshots of those Twitter pages intrigue me. They look so different when I visit them on my computer! I’ve figured out that it’s partly me using “New Twitter” (when I switch to “Old Twitter” the available personalizable space on the left increases quite a bit), and it’s partly that I’m not on a widescreen monitor.

    Any tips for how wide the left sidebar should be for maximum viewing of the graphics within it, on all monitors and versions of Twitter? I’m guessing 1/16″ should do the trick. ;^)

  5. June 1, 2011 7:14 am

    We’ve been working real hard @Independence1st too 🙂 Check us out ya’ll!

    -CarolV, IF Twittrer


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