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Four Creative (and Smart) Uses of Social Media Icons in Nonprofit e-Newsletters

June 20, 2011

[tweetmeme] Email is still queen. No doubt about it. The vast majority of online donations come from a click in an e-newsletter, as do most new Facebook Fans, Twitter Followers, and text alert subscribers. It’s even the number one activity on the Mobile Web. E-newsletters will likely be eulogized at some point, but for now and in the near future, nonprofits that do not publish e-newsletters are definitely at a disadvantage. That said, optimizing your e-newsletter design for the Social Web is smart. Less text, more images, social media icons, and “Donate Now” buttons are now the pillars of successful e-newsletter design. That said, as mentioned in my recent blog post Five Creative (and Smart) Use of Social Media Icons on Nonprofit Homepages, I am big fan of the upper right-hand corner.

Partners in Health :: Subscribe

Malaria No More :: Subscribe

Lewa Wildlife Conservancy :: Subscribe

Human Rights Watch :: Subscribe

Related Links:
Webinar: How Nonprofits Can Successfully Utilize Online Fundraising and e-Newsletters
Social Media for Social Good: A How-To Guide for Nonprofits

6 Comments leave one →
  1. June 24, 2011 7:44 am

    I think this is the best spot as well..easy to find and guaranteed to be seen immediately once the page is loaded. Too bad there isn’t a universal spot for them to make it as easy as possible for anyone to find them quickly.

  2. hwiech permalink
    June 24, 2011 11:09 am

    Any chance you know who they use to create their emails? I feel like this would be hard to do with the service I use.

    • nonprofitorgs permalink
      June 25, 2011 7:08 am

      I saw Convio and Kintera, but your can do it with iContant or Constant Contact provided you know HTML. If not, it is worth hiring something to design a HTML template. 🙂

      • June 27, 2011 6:27 am

        Actually, HTML for emails and HTML for websites are quite a different story, so you should be familiar with that (or look someone who is).


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