HOW TO: Add Your Nonprofit to Jumo (and Why You Should)

[tweetmeme] Jumo.com, the new social network for causes and nonprofits created by Facebook co-founder Chris Hughes went live this morning. They have launched with a small number of nonprofits, but you can easily add your organization in just a couple of clicks (if you are a 501(c)(3) as defined by the IRS you can use the site for online fundraising). It is worth noting that anyone can “Add an Organization” to Jumo, so this is one of those increasing common situations where nonprofits don’t really have a choice of whether they want to participate or not. Eventually, someone will add your organization for you. It’s better to be proactive and add your own organization as soon as possible so you can make sure it is done correctly.

That said, it’s too early to tell whether Jumo will take off and benefit nonprofits, but the chances look good. The site is fully integrated into Facebook which makes it much more likely to grow quickly than most other start-ups. Here’s how to add your organization:

1) Sign up for an account at Jumo.com. You do need a personal Facebook account to sign up. Once signed up, a message is sent to your Facebook News Feed letting all your friends know that you signed up for Jumo. It’s going to be a very Jumo/Facebook kind of day (the Jumo servers have crashed as I write this).

2) Select the Issues you care about:

3) Follow a couple of nonprofits:

4) Then from your new Jumo homepage, select “Add a Project.” Again, it’s worth noting that anyone can add an organization as long as that organization has an EIN number, but they can not be an Admin of your organization’s page on Jumo. There does appear to be a verification process [see #7 below].

5) Add your organization. I added WildAid, though I did not sign up to be an Admin for the page. Even then, I was quite surprised by how much information I could add for the page as a non-Admin. There are fields to add your organization’s Twitter, YouTube, Flickr, and Vimeo accounts. Interestingly enough, you have to link your Jumo page with your organization’s Official Facebook Page to add a logo to your Jumo page. It becomes quite clear during this process that Jumo is fully integrated into Facebook. There’s all kinds of information that you can add about your organization. Just get in there are start clicking around!

6) After a few “Saves” [Save often! There are some technical glitches they still need to work out], you’ll have a new page for your organization. I’ll be watching WildAid’s new Jumo page over the next week or so to see how quickly it grows. It’s also worth noting that there is a “Donate” function, and like most Web 2.0 fundraising tools, the donations are processed by Network for Good.

7) Finally, if someone else adds your organization before you get a chance to, simply search for your organization and then select “Become the administrator of this page.” in the lower right where you will be prompted to “Verify” that your are the legal representative of the organization. You do need an organizational email address: