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HOW TO: Add Your Nonprofit to Jumo (and Why You Should)

November 30, 2010

[tweetmeme], the new social network for causes and nonprofits created by Facebook co-founder Chris Hughes went live this morning. They have launched with a small number of nonprofits, but you can easily add your organization in just a couple of clicks (if you are a 501(c)(3) as defined by the IRS you can use the site for online fundraising). It is worth noting that anyone can “Add an Organization” to Jumo, so this is one of those increasing common situations where nonprofits don’t really have a choice of whether they want to participate or not. Eventually, someone will add your organization for you. It’s better to be proactive and add your own organization as soon as possible so you can make sure it is done correctly.

That said, it’s too early to tell whether Jumo will take off and benefit nonprofits, but the chances look good. The site is fully integrated into Facebook which makes it much more likely to grow quickly than most other start-ups. Here’s how to add your organization:

1) Sign up for an account at You do need a personal Facebook account to sign up. Once signed up, a message is sent to your Facebook News Feed letting all your friends know that you signed up for Jumo. It’s going to be a very Jumo/Facebook kind of day (the Jumo servers have crashed as I write this).

2) Select the Issues you care about:

3) Follow a couple of nonprofits:

4) Then from your new Jumo homepage, select “Add a Project.” Again, it’s worth noting that anyone can add an organization as long as that organization has an EIN number, but they can not be an Admin of your organization’s page on Jumo. There does appear to be a verification process [see #7 below].

Add your organization. I added WildAid, though I did not sign up to be an Admin for the page. Even then, I was quite surprised by how much information I could add for the page as a non-Admin. There are fields to add your organization’s Twitter, YouTube, Flickr, and Vimeo accounts. Interestingly enough, you have to link your Jumo page with your organization’s Official Facebook Page to add a logo to your Jumo page. It becomes quite clear during this process that Jumo is fully integrated into Facebook. There’s all kinds of information that you can add about your organization. Just get in there are start clicking around!

After a few “Saves” [Save often! There are some technical glitches they still need to work out], you’ll have a new page for your organization. I’ll be watching WildAid’s new Jumo page over the next week or so to see how quickly it grows. It’s also worth noting that there is a “Donate” function, and like most Web 2.0 fundraising tools, the donations are processed by Network for Good.

7) Finally, if someone else adds your organization before you get a chance to, simply search for your organization and then select “Become the administrator of this page.” in the lower right where you will be prompted to “Verify” that your are the legal representative of the organization. You do need an organizational email address:

38 Comments leave one →
  1. November 30, 2010 6:44 am

    Great summary of Jumo and the sign-up process. Organizations that are already using social media can really get some leverage through Jumo. They pull in a ton of information automatically.

    Here’s a write-up on the who, what, where, when, so what and who cares about Jumo:

  2. November 30, 2010 6:57 am

    There is a Internet TV Channel being developed called which gives Non-Profits worldwide the ability to add a video and create more online exposure for their Org. Its also valuable for small business, artists, and much more.

  3. November 30, 2010 8:19 am

    Thank you for yet another very useful post!

  4. November 30, 2010 5:51 pm

    The nfirst day on Jumo’s been brutal – hopefully the traffic means people realloy are interested. I am a little surprised at the lack of UX, how difficult it is to set up a complex organization and the fact it’s focused on U.S. Charities – sort of short-sighted in my mind since the ‘net is supposed to break borders.
    I hope there will be a call for comments.

  5. December 2, 2010 8:07 am

    Great post! As of Tuesday, I’ve added the Pancreatic Cancer Action Network and have assigned myself as an Admin. I am still trying to figure out how often the page updates on the right-hand-side. I noticed the postings from the organization’s FB page have transfered to the Jumo page but it’s not updating in a timely fashion.

    Anyone else experiencing that?

    • December 3, 2010 10:47 am

      I have, yes. Still trying to figure out how to post directly to the Jumo page.

  6. December 3, 2010 10:46 am

    Interesting, I did sign up but was never asked to verify I was a representative of Forgotten Voices even though I indicated I wanted to be an admin.

    Is there any way to publish info to the organization page or does it just stream from facebook?

    I’m hoping Jumo does better than similar sites that have popped up like, which I’ve found to be a near waste of effort.

    • December 3, 2010 12:20 pm


      It streams from Facebook and Twitter (if you have a Twitter handle). I tried posting on my organization’s Jumo page, but it posted as “Allison” and not as the organization (i.e. Admin). I would like the posts to be like how a Facebook page operates, where the postings are from the Admin (no name shown).

  7. December 6, 2010 9:08 am

    What about a 501(c)(4)? Can that be registered? It’s a non-profit, but has a different status.

  8. Paul Kaplan permalink
    December 6, 2010 11:10 am

    Jumo is a good idea in theory, but in practice it is really no different than facebook “causes” which are ways to track and ‘like’ social causes on facebook itself.
    It isn’t clear how this can actually contribute to the nonprofit itself, there should be a more interactive way to participate in nonprofit work on the internet.

    My friends and I at the University of Chicago have started just that, it is called ChangeMachine, check out our blog

    • nonprofitorgs permalink
      December 8, 2010 5:14 am

      The donate function doesn’t show up until you enter the EIN, and its for 501(c)(s) only. Thanks.

  9. Paul Kaplan permalink
    December 7, 2010 8:01 am

    Also what about ‘almost’ nonprofits? Like is an l3C eligible?

  10. December 7, 2010 9:55 am

    Thanks for the post. It was helpful & I’ve got our profile up & running.

  11. bettchan permalink
    December 8, 2010 4:56 am

    This post fails to convince me why I should add a nonprofit to Jumo. Other than “do it before someone else does!” you really don’t go into detail, despite what the title led me to believe.


    Why should I add a nonprofit to Jumo?

    • nonprofitorgs permalink
      December 8, 2010 5:22 am

      What’s the name of your nonprofit, and we’ll see if your are on Jumo already? I believe every community manager needs to be proactive – especially with sites like Jumo,, Foursquare, Facebook Places, etc. where anyone can add your organization. I am sure Jumo itself can you give many reasons if you need convincing beyond that point. I personally think understanding this trend and taking responsibility for your online brand is crucial. It takes 5 minutes. Better safe than sorry, right?

  12. April Ordonez permalink
    December 9, 2010 3:32 pm

    Does Jumo/will Jumo have customized URLs for nonprofits? Is there a way to secure it?

    • nonprofitorgs permalink
      December 10, 2010 5:13 am

      Not that I know of. 🙂

  13. December 10, 2010 5:06 pm

    I am not the adminstrator , but I am a member of,my question is how can I promote the website so we can be noticed more and get more donations also their are many with in the site that that are in need for illness,domestic violance,homeless families,unemployment and families that just fall between the cracks of every day living I would like to know to help them or point them inthe right direction
    pleas help
    Roy Ostman rostman email
    roysmlm twitter

    • nonprofitorgs permalink
      December 11, 2010 6:05 am

      It’s too new to know if it will work! You just got to get in there are start working it to see if it is a fit. 🙂

  14. December 15, 2010 1:25 am

    I quickly made a page for my organization to try it out. But at the moment I don’t really get the point. What is the added value compare to Facebook? Facebook Causes?
    – Fewer interaction possibilities
    – Small user base (less viral)
    – Fewer option to control the content on your “wall”

    I must say, I’m not convinced for the moment.
    Our page:
    Let’s wait and see.

    Terre des hommes

  15. December 17, 2010 9:10 am

    i continue to have trouble adding people that i would like to follow on Jumo. I seem to only be able to follow someone who is someone i follow on Facebook. However i like to keep personal and professional separate and the community would be a different group of people. and since the Jumo and the FB are linked. … i am not convinced this is working… perhaps there is a vision i don’t know about or understand yet.

    • nonprofitorgs permalink
      December 17, 2010 9:20 am

      They’ll innovate a bit more to keep people interested. Just give it time. 🙂

  16. timmerrick67 permalink
    January 6, 2011 11:06 am

    Thanks for the cleanest most user-friendly Jumo sign up one could hope for. I’m really curious to see how the landscape changes with them in the fold for 2011.

  17. February 9, 2011 7:08 am

    Thanks for the great post – it was a nice checklist of everything we needed to do! What do you think will happen next with Jumo? I keep checking to see if (as an admin) I can start interacting with our fans and followers. Right now, it serves as a place to aggregate our news from our various feeds. Here’s our page, make sure to follow 🙂 (Nature Conservancy)

    • nonprofitorgs permalink
      February 9, 2011 7:12 am

      There’s not much you can with it. Honestly, I am surprised they launched without a more innovation. Hopefully Jumo 2.0 will be better.

  18. February 28, 2011 11:09 am

    I am writing from an association in Mexico. We are a non-profit membership association with the mission to promote philanthropy and strengthen the non-profit sector in Mexico.
    We are interested in creating JUMO pages for our organization and for our non-profit members (about 8OO CSOs might be interested) though we do not have an EIN number since that one is for US non-profits only.
    We do have a registration number given my Mexican authorities, according to our legislation.
    Are you planning to open the site to non-US nonprofits? If so, would the registration number be the one we have in our country?

    • nonprofitorgs permalink
      February 28, 2011 12:54 pm

      Hi. You can have a page, but you won’t be able to fundraise on Jumo. You need an EIN to do that.


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