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11 Must-Follow Nonprofits on Pinterest

February 13, 2012

With 10.4 million registered users, Pinterest hit the 10 million-user benchmark last week making it the fastest growing website ever. My theory on why Pinterest has become so popular so fast is that it has arrived at at time when people are increasing becoming overwhelmed by the volume of tweets, status updates, and “Breaking News!” being thrown at them 24/7. It’s a lot for the brain to process. On Pinterest, however, all that is required is browsing pretty pictures (not too much reading involved and no nasty, annoying Internet trolls ruining everyone’s good time) and liking, pinning, and re-pinning pins related to fashion, food, inspirational quotes, and social good. No wonder women love Pinterest!

There are some early adopter nonprofits that are inspiring the Pinterest community through their pins and re-pins. They keep it light, colorful, creative, and mostly importantly, keep their impulses to “market” in  check. That said, I am pinning and re-pinning nonprofits at and have added Pinterest to my YouTube and Flickr Webinar for nonprofits – just a FYI. Now, onto the 11 must-follow nonprofits on Pinterest:

1. AARP ::

2. Heritage Humane Society ::

3. Amnesty International USA ::

4. Jolkana Foundation ::

5. Moms Rising ::

6. National Committee to Preserve Social Security and Medicare ::

7. National Wildlife Federation ::

8. NRDC BioGems ::

9. SFMOMA ::

10. UNICEF ::

11. ::

Related Links:
Webinar: How Nonprofits Can Successfully Use YouTube, Flickr, and Pinterest
Nonprofit Organizations on Pinterest
HOW TO: Get Your Nonprofit Started on Pinterest

43 Comments leave one →
  1. February 13, 2012 6:33 am

    Thank you for mentioning us!

    • cnukaus permalink
      February 27, 2012 8:56 am

      This is quick Danielle, how do you monitor comments about your organization?

  2. February 13, 2012 7:22 am

    and 😉

  3. February 13, 2012 7:41 am

    Pinterest breaks it down to the bare essentials of what’s important. Possibly the best way to grow your following is to share what’s important to the spirit of the organization. Our organization has begun collecting things that reflect who we are, what we do, and what we will achieve. It acts as a shared vision board. With the shared vision of developing a community rich with art and culture we can achieve great things! Won’t you join us?

  4. February 13, 2012 8:03 am

    Thanks for sharing, I love Pinterest already and have been having fun getting to know the way it works. Will definately check out these must sees to get good ideas from them!!
    Operation Second Chance is a small non-profit who aids wounded warriors and their families during the recovery process. We are relatively new to social media and just getting our feet wet….perfect time to jump right in to Pinterest 🙂

  5. fzeiler31 permalink
    February 13, 2012 10:24 am

    Thank you for mentioning NRDC BioGems! I love them!!

  6. February 13, 2012 11:26 am

    As an extremely visual organization, Habtiat for Humanity should certainly use Pinterest. We rely heavily on visuals to capture the essence of volunteering with our organization on our build sites. Also, considering you identified women as users, the women of our Women Build program may really be keen on this platform.

    Great stuff and thank you!

  7. February 14, 2012 4:00 am

    I Love arts and culture. Thanks pinterest for this kind of forum..
    I really want to focus on these alarming issue of Female genital Mutation been rampant in Africa.
    Asabe Shehu Yaradua Foundation is organizing a campaign against Female circumcision in our local communities where this acts is getting out of hands.

  8. February 14, 2012 11:21 am

    Check out, the Pinterest page for The Children’s Medical Center of Dayton. We believe it captures the essence of childhood well and provides outstanding information, tips, craft activities, patient stories, nutritious recipes and much more for moms.

  9. February 14, 2012 11:29 am

    We are just (barely) getting started on Pinterest–mostly due to having attended the Social Media for Non Profits seminar in DC in January, thanks!–but hope folks will bear with our growing pains and add:

  10. February 14, 2012 7:35 pm

    The Austin Child Guidance Center started using pinterest after reading the first article you wrote about it and non-profits a few weeks ago.

    The Austin Child Guidance Center has been providing quality mental health services to children in the greater Austin area since 1951. Your article gave us the idea to create a voice that reaches beyond those who already know us and use our services to reach more families! Our pinterest page is a resource for parents on great activities around Austin, at-home crafts and learning projects, sources of parent education, children’s books we love, and our wish list. Using this new form of social media is giving us a new outlet to be creative in how we work to build a better word for our children.

    Thanks for the (p)inspiration! 🙂

  11. February 15, 2012 1:44 pm

    Thanks so much for mentioning MomsRising! We love Pinterest and think it’s a fun way to share about not only what we’re doing, but also what our amazing policy partners are doing, and to highlight some terrific ideas from moms and others in the movement to make this a nation where families thrive.


  12. February 16, 2012 4:34 am

    This is really a great post. For those of us who have worked our entire lives helping to improve the world for others we really enjoy when time is taken to get the word out on the organizations that work to make the world a better place.

  13. February 16, 2012 12:42 pm

    Interesting post. I work at the Enough Project, a non-profit that just started using Pinterest as a way to share news about the conflicts we focus on, and also as a source for our blog readers to see source lists.

    I’m looking forward to seeing how other non-profits use Pinterest!

  14. February 16, 2012 8:53 pm

    Another reason to pay attention to the images you use in your posts! Images make blog posts, Facebook posts, etc. SO much more readable and interesting. The onset of Pinterest just underscores the importance of good visuals. It reminds me of Etsy, the arts and crafts marketplace where pictures can make or break a sale.

    Use eye-catching, emotive images anywhere you can on the web!

  15. February 17, 2012 6:57 am

    Thanks for the post — but don’t forget us! Five Talents International is on Pinterest, too! : )

  16. February 20, 2012 4:56 am

    Inspired by this post (and so many of your others of course), I’ve pulled together a list of UK charities I could find on Pinterest as of mid-February 2012. I’m featuring them at

  17. February 20, 2012 6:12 am

    Asabe shehu yaradua foundation is doing a great job. They are promoting Gender equalities in our local communities. Female genital mutation is so rampant among our females in local communities which they need awareness in other to eradicate the act.

  18. Whitney permalink
    February 20, 2012 10:07 am

    and Go Red for Women – Thanks for following us!

  19. February 20, 2012 1:34 pm

    Check out Whole Planet Foundation’s board here:

  20. Erin permalink
    February 23, 2012 8:16 am

    And Peaks Foundation! 😉

  21. February 27, 2012 6:23 am

    And Disabled Sports USA! 😉

  22. Heather Pressman permalink
    February 29, 2012 10:54 am

    Before getting too pin happy, you may want to take a close look at Pintrest’s Terms of Use. This is a very helpful article about it:

  23. Jolien permalink
    March 1, 2012 12:02 am

    And Net4kids

  24. permalink
    March 1, 2012 1:15 pm

    One of my favorite charities, Children of Hoarders, Inc, just started taking baby steps on Pinterest –

  25. March 14, 2012 4:31 am

    Check out !! Global Exploration for Educators Organization (GEEO) is a non-profit organization that runs summer professional development travel programs designed for teachers. Our pinterest boards are an ever growing source of links to interesting articles and lesson planning resources.


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