[Book Research] Which nonprofits do you think excel in their use social media?
I first started utilizing social media to help promote nonprofits on February 1, 2006 by creating myspace.com/nonprofitorganizations. At the time very few nonprofits were utilizing social media (with the exception of blogging). Facebook was still closed to the general public, Twitter didn’t exist, and YouTube had only been live one year. The Humane Society, PETA, Oxfam, Invisible Children, and the National Wildlife Federation were the early adopters of MySpace and social media in the nonprofit sector, and all of them have gone on to build massive communities on Facebook, Twitter, and YouTube over the last five years. They were getting creative and bold on MySpace long before corporate brands and higher education had even thought of launching social media campaigns. Early adoption served these organizations well.
That said, all five of them are large national and international organizations with very well-known brands. Most of these organizations will be mentioned in the book and hopefully interviewed in coming months (the interviews will be posted on Nonprofit Tech 2.0), but many nonprofit folks have asked that I also discuss and interview small and medium-sized nonprofits that have also been successful at utilizing social media. The reality is that in most cases small and medium-sized nonprofits do not have the same experience with social media as many of the large nonprofits do. Their brands are not as well-known, their supporter base is no where near as large, and many of them just don’t have the capacity that the larger organizations do.
I have some small and medium-sized nonprofits in mind for the book, but I also want hear from you. Which nonprofits do you think excel in their use social media? Whether they are small, medium, or large… regional, national, or international, what nonprofits and nonprofit social media campaigns come to mind? If your nonprofit has had success with social media, please don’t be bashful! Links and specific results would be much appreciated by myself, and I am sure many others. 🙂