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YouTube Extends Their Nonprofit Program to Canada and Australia

February 26, 2010

Good news! In addition to the United States and the United Kingdom, nonprofits in Canada and Australia can now also take advantage of  YouTube’s Nonprofit Program. The benefits of the program incude:

  • Premium branding capabilities and increased uploading capacity (View Example)
  • The option to drive fundraising through a Google Checkout “Donate” button
  • Listing on the Nonprofit channels and the Nonprofit videos pages
  • Ability to add a Call-to-action overlay on your videos to drive campaigns
  • Posting a video opportunity on the YouTube Video Volunteers platform to find a skilled YouTube user to create a video for your cause.

I have applied to the nonprofit program for numerous nonprofits. It’s easy, simple and the vast majority of nonprofits are approved. If your nonprofits is legal with your own nonprofit status, you shouldn’t have any problem at all. I do recommend that nonprofits design their channel, upload a couple of videos, and get a few friends and subscribers before applying. It’s rumored that doing so helps speed up the approval process.

Once approved, you can then also participate in the Do Gooder Nonprofit Video Awards. In addition, make sure you subscribe to YouTube’s Agent Change Channel and friend me at:!

Related Webinar:
How Nonprofit Organizations Can Successfully Use YouTube, Animoto and Flickr

7 Comments leave one →
  1. February 26, 2010 6:38 pm

    That’s good news. There are two additional benefits of the YouTube Nonprofit Program:

    • YouTube Insights, which gives you access to detailed information about how your videos are doing, plus demographics, referral information and competitive analysis

    • Google Analytics integration with which you can track length of visit, repeat visits, bounce rate and campaigns, as well as compare your channel’s performance to your other websites – all within your own Google Analytics account


  2. March 15, 2010 4:21 am

    I fully support this.

  3. Maddie permalink
    April 8, 2010 11:40 pm

    Hi, great blog.
    Do you know what date the nonprofit program became available in Australia?

    • nonprofitorgs permalink
      April 9, 2010 10:44 am

      Not exactly… sometime in the last 2-4 months.

  4. February 10, 2011 7:44 am

    It asks for BN number of 6-7 digits. Ours is twice that long. What part of it do they want? Thanks in advance for any help you can give.

    • nonprofitorgs permalink
      February 10, 2011 2:20 pm

      Not sure… the program is available to nonprofits in Canada… make sure you are selecting the Canadian application.


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