This webinar covers 25 Facebook Page best practices most of which are at an intermediate to advanced level. Click-by-click, attendees will gain a comprehensive understanding of the Facebook Page tool set and learn tips and tricks unknown to many nonprofit admins as well as gain a larger understanding of using Facebook to raise funds and create cause and brand awareness for your nonprofit. Topics include:
- Content strategies for increasing engagement on your page
- A click-by click tour of the Admin Panel
- How to create custom tabs on your page
- How to tap into the power of Facebook Milestones
- How to add Facebook Location to your page
- How to claim and merge Facebook Places Pages
- How to claim and merge Facebook Community Pages
- How to track your Facebook Insights
- How to grow your Facebook community
- The power of Facebook for fundraising
- The functionality of Facebook Groups
A well-promoted mobile alert campaign is hard to find in the nonprofit sector. If a nonprofit is going to invest in mobile alerts, then mobile opt-ins and short code and keyword pitches should be integrated into multiple communication channels such as print, web, email, and social and mobile media. Yet strangely, it rarely happens. Mobile alerts and text-to-give campaigns seem to be managed, implemented, and promoted completely in isolation from an organization’s primary communications and fundraising strategies. The disconnect is profound and has been for years.
The good news is that some nonprofits are getting more creative and strategic about building their mobile lists and leading the way in discovering new best practices for building mobile subscriber lists.
1. Add a mobile opt-in to your e-newsletter.
Subscribe UNICEF USA
2. Add a mobile opt-in to your website and blog.
Subscribe Salvation Army
3. Add a mobile opt-in to your e-newsletter opt-in.
4. Add a mobile opt-in to your mobile website.
Subscribe Humane Society of the United States
5. Promote your short code and keyword pitch on social media.
Some of your best learning on social media occurs when you just start clicking around and see what happens. That’s how I discovered three of the four functions below and when I give in-person trainings on Facebook and demonstrate these functions (with the exception of hashtags since the functionality was just launched last week), there are usually quite a few oohs, ahhs, and “I didn’t know that” in the room. So, just in case you may not be aware either, below are four Facebook Status functions that can help your nonprofit increase engagement and reach out to fans on a 24-hour basis:
1. You can edit link titles.
Hover and click link titles to edit.
2. You can edit link descriptions.
Hover and click link descriptions to edit.
3. You can schedule status updates in advance.
Select the “Schedule” icon in the lower left.
4. You can can use hashtags.
Once posted, click on the hashtag to view its activity on Facebook.