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Support [Your Organization] on Valley Gives Day on December 12, 2013

September 30, 2013

Name of Organization is one of the hundreds of nonprofits participating in the second annual
Valley Gives day, scheduled for December 12, 2013. Hosted by the Community Foundation of Western
Massachusetts in partnership with the Women’s Fund of Western Massachusetts, the Jewish
Endowment Foundation, the Jewish Federation of Western Massachusetts, the Pioneer Valley
United Way, the The Davis Foundation, the United Way of Franklin County, the United Way of
Hampshire County, and The Beveridge Foundation, Valley Gives is an innovative online
fundraising event that encourages individuals to donate as much money as possible in support of their
favorite charities in just twenty-four hours.
“Name of Organization makes a difference every day through [insert mission here],” said Your Name,
Position of Name of Organization. “We are excited to partner with other nonprofits across [region] to see
how much we can raise to serve our communities.”
Beginning at midnight EST on December 12 and continuing until 11:59pm EST, residents of western
Massachusetts will go online to, connect with causes like Name of Organization
and make tax-deductible donations to support the important work of our region’s charities. All online
donations for Name of Organization made on during Valley Gives day will go
directly to support your organization’s mission. (If you have secured a matching grant, please include the
information here).
[Personalized quotes], for example: “Valley Gives day has proven to be a successful model for inspiring
philanthropy in our region” said Kristin Leutz, VP of Philanthropic Services at the Community Foundation
of Western Massachusetts. “We are thrilled to be able to host an event that showcases the collective
power of philan

Nonprofit Tech 2.0 has moved…

July 13, 2013

Nonprofit Tech 2.0 has been renamed Nonprofit Tech for Good, has been upgraded to the platform, and is now hosted at Thanks for your support over the years!

Five Nonprofits Maximizing YouTube’s Nonprofit Program

July 7, 2013

Nonprofit-YouTube-Program-LLaunched in 2007, YouTube’s Nonprofit Program has gone through multiple changes over the last six years. Initially the program was only offered to qualified U.S. nonprofits and the benefits were limited to premium branding functionality and the ability to add a Google Checkout donate button to nonprofit YouTube channels.

Today, however, the program has been expanded to Australia, Canada, Germany, India, Ireland, Italy, and the United Kingdom and it offers some very powerful free tools to nonprofits:

  • Google Wallet donate button
  • Call-to-action overlays
  • Live streaming
  • Video annotations

Google is shutting down Google Checkout worldwide and replacing it with Google Wallet on November 20, so at the very least those nonprofits taking advantage of YouTube’s Nonprofit Program who also take the necessary steps to accept donations through Google Wallet and YouTube, will be the best positioned when wallets go mainstream and transform online and mobile fundraising. That said, for your inspiration, below are five nonprofits maximizing YouTube’s Nonprofit Program and YouTube’s new channel design:



2. Nature Conservancy:

Nature Conservancy



4. SOS Children’s Villages:

SOS Childrens



Related Link:
How Nonprofits Can Successfully Use YouTube and Create Video Content for the Social Web

Now Through August 31: All Recorded Social and Mobile Media Webinars for Nonprofits Half Off!

June 30, 2013

On-Demand-WebinarsAll recorded webinars offered by Nonprofit Tech 2.0 are now only $25 each through August 31 on Vimeo – and then on September 1 the Vimeo channel will be deleted and Nonprofit Tech 2.0 will no longer offer recorded versions of their live webinars. Ideal for training communications and fundraising staff and volunteers and interns, please note that webinars purchased on Vimeo have a viewing period of one week.

November 12 Webinar: Facebook Page Best Practices for Nonprofits

June 29, 2013

FacebookDate: Tuesday, November 12, 2013
Time: 1pm-2:30 EDT
Cost: $50 or Webinar Special
How to Register: Sign up!
Presented By: Heather Mansfield
View: All Webinars for Nonprofits

This webinar covers 25 Facebook Page best practices most of which are at an intermediate to advanced level. Click-by-click, attendees will gain a comprehensive understanding of the Facebook Page tool set and learn tips and tricks unknown to many nonprofit admins as well as gain a larger understanding of using Facebook to raise funds and create cause and brand awareness for your nonprofit. Topics include:

  • Content strategies for increasing engagement on your page
  • A click-by click tour of the Admin Panel
  • How to create custom tabs on your page
  • How to tap into the power of Facebook Milestones
  • How to add Facebook Location to your page
  • How to claim and merge Facebook Places Pages
  • How to claim and merge Facebook Community Pages
  • How to track your Facebook Insights
  • How to grow your Facebook community
  • The power of Facebook for fundraising
  • The functionality of Facebook Groups

Related Links:
On-Demand: Social Media for Social Good: A How-To Webinar Series for Nonprofits
Webinar Special for Nonprofits
Social Media for Social Good: A How-To Guide for Nonprofits

Five Ways to Build Your Nonprofit’s Mobile Subscriber List

June 28, 2013

5-Ways-to-Build-Your-MobileA well-promoted mobile alert campaign is hard to find in the nonprofit sector. If a nonprofit is going to invest in mobile alerts, then mobile opt-ins and short code and keyword pitches should be integrated into multiple communication channels such as print, web, email, and social and mobile media. Yet strangely, it rarely happens. Mobile alerts and text-to-give campaigns seem to be managed, implemented, and promoted completely in isolation from an organization’s primary communications and fundraising strategies. The disconnect is profound and has been for years.

The good news is that some nonprofits are getting more creative and strategic about building their mobile lists and leading the way in discovering new best practices for building mobile subscriber lists.

1. Add a mobile opt-in to your e-newsletter.
Subscribe UNICEF USA

UNICEF Mobile List 1

UNICEF Mobile List 2

2. Add a mobile opt-in to your website and blog.
Subscribe Salvation Army

Salvation Army

Salvation Army Blog

3. Add a mobile opt-in to your e-newsletter opt-in.
Subscribe Peta


4. Add a mobile opt-in to your mobile website.
Subscribe Humane Society of the United States


5. Promote your short code and keyword pitch on social media.


Related Links:
Webinar: How to Launch a Mobile Communications and Fundraising Campaign for Your Nonprofit
7 Responsively Designed Nonprofit Websites to Study and Learn From

Four Facebook Status Functions Your Nonprofit May Not Know About

June 19, 2013

4-Facebook-FunctionsSome of your best learning on social media occurs when you just start clicking around and see what happens. That’s how I discovered three of the four functions below and when I give in-person trainings on Facebook and demonstrate these functions (with the exception of hashtags since the functionality was just launched last week), there are usually quite a few oohs, ahhs, and “I didn’t know that” in the room. So, just in case you may not be aware either, below are four Facebook Status functions that can help your nonprofit increase engagement and reach out to fans on a 24-hour basis:

1. You can edit link titles.
Hover and click link titles to edit.

Facebook One

2. You can edit link descriptions.
Hover and click link descriptions to edit.

Facebook Two

3. You can schedule status updates in advance.
Select the “Schedule” icon in the lower left.

Facebook Three

4. You can can use hashtags.
Once posted, click on the hashtag to view its activity on Facebook.

Facebook Four

Facebook Five

Related Links:
Nonprofit Organizations on Facebook
Webinar: How Nonprofits Can Successfully Use Facebook and Facebook Apps