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Must-Read Online Fundraising, Social Media and Mobile Communications Reports for Nonprofits

June 13, 2013

The reports listed below are just a small sampling of the research available to nonprofits about online communications and fundraising, social media, and mobile technology. These reports are, however, some of the most valuable in terms of insight, useful and practical data, and how-to advice.

If you would like to suggest a report be added to the list, please post the name and a  link to the report in a comment below. Most of the reports listed are based on U.S. nonprofit research, but I would also like to add similar reports from other countries.  Thanks. 🙂


For Nonprofits in the United States:

1) 2013 eNonprofit Benchmarks Study :: Download
Published by M&R Research Labs
View: All M&R Reseach Labs Reports

2) 2013 Digital Persuasion Report :: Download
Published by Waggener Edstrom

3) 2013 Charitable Giving Report :: Download
Published by Blackbaud
View: All Blackbaud Reports

4) 2013 Online Marketing Nonprofit Benchmark™ Study :: Download
Published by Convio
View: All Blackbaud Reports

5) 2013 Visual Storytelling Best Practices Guide :: Download
Published by Resource Media

6) 2013 Benchmarks for Nonprofit Video :: Download
Published by See3 Communications

7) 2013 Checklist for Launching a New Website for Your Nonprofit :: Download
Published by Bureau for Good

8) Giving USA 2012: Annual Report on Philanthropy for the Year 2011 :: Download
Published by the Giving USA Foundation
View: All Giving USA Foundation Reports

9) 2012 mGive Text Giving Study :: Download
Published by mGive
View: All mGive Reports

10) 2012 Effect of the Economy on the Nonprofit Sector Report :: Download
Published by GuideStar
View: All GuideStar Reports

11) 2012 Millennial Impact Report :: Download
Published by the Millennial Impact Project
View: All Millennial Impact Reports

12) 2012 State of the Nonprofit Industry Report :: Download
Published by Blackbaud
View: All Blackbaud Reports

13) 2012 Nonprofit Technology Staffing & Investments Survey :: Download
Published by NTEN
View: All NTEN Reports

14) Social Networking: An Ongoing Series of Reports :: Download
Published by the Pew Internet & American Life Project
View: All Pew Internet & American Life Project Reports

15) The Future of the Internet: An Ongoing Series of Reports :: Download
Published by the Pew Internet & American Life Project
View: All Pew Internet & American Life Project Reports

For Nonprofits in Europe:

1) 2012 Charity Social 100 List :: Download
Published by Visceral Business and JustGiving
View: All Visceral Giving Reports

For Nonprofits in Australia:

1) 2012 State of Social Media Use in Australian Nonprofits :: Download
Published by Australian Policy Online
View: All Australian Policy Online Reports

2) 2011 Nonprofit e-Business in Australia Report :: Download
Published by Connecting Up
View: All Connecting Up Reports

For Nonprofits in Canada:

If you know of any similar reports from Canada, please let us know.

Related Links:
Social Media for Social Good: A How-To Guide for Nonprofits
Social and Mobile Media Webinars for Nonprofits

34 Comments leave one →
  1. September 6, 2012 3:35 pm

    The Millennial Impact Report is a great report on the habits of younger donors and how best to engage them. http://themillennialimpact.com/

    • September 7, 2012 5:18 am

      I second Vinod’s sentiments. It’s a great report on the motivations and habits of younger donors and volunteers.

      • nonprofitorgs permalink
        September 10, 2012 1:34 am

        Thanks guys. Will add it this week. 🙂

  2. September 7, 2012 3:26 pm

    Superb post. I especially enjoyed #5, text donations. Reposted on my company FB page. I’m working with a small non-profit to create a crowdsourcing campaign to invest in marketing materials – this site is so very helpful.

  3. September 10, 2012 2:59 pm

    Connecting Up in Australia recently updated its website. The correct link for Connecting Up research reports is http://www.connectingup.org/learn/downloads

  4. September 10, 2012 7:29 pm

    Hello!
    Just wanted to let you know that you have been nominated for the Super Sweet Blogging Award! http://mezzaphonicallyspeaking.wordpress.com/2012/09/10/super-sweet-blogging/

  5. September 11, 2012 1:47 am

    You might also find our Communications Benchmark 2012 of interest- http://www.charitycomms.org.uk/articles/challenging-times-for-comms-communications-benchmark-2012

  6. kab13 permalink
    January 8, 2013 7:40 pm

    Reblogged this on Electronic Communication @ NDSU and commented:
    I follow the Nonprofit Tech 2.0 blog in WordPress, so this post came to me, I didn’t have to go find it. One reason why you should follow the blogs that are relevant and interesting to you.

  7. January 14, 2013 4:17 am

    Thanks for sharing– a great resource. I’m working with local NGOs in Afghanistan on some marketing, PR, and outreach strategies. We are exploring ways in which to apply many of these principles to fit the local environment. Keep up the good work.

  8. January 14, 2013 10:44 am

    This is fantastic. Thanks!!

  9. Robin permalink
    January 15, 2013 5:15 am

    What about Canada?

    • January 16, 2013 12:37 pm

      Can’t find any and despite posting numerous requests on Twitter, no one from Canada has ever emailed me an information on social media reports from Canada. Know any reports?

  10. January 17, 2013 12:16 pm

    Here’s a good one to add! Fundraising’s Social Revolution: How Social Media is Changing Nonprofit Culture and Practice

    It can be downloaded here:
    http://info.wealthengine.com/fundraising-social-revolution.html

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