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Four Recent Facebook Upgrades That Nonprofits Need to Know About

April 3, 2013

collage_facebook-t2Hopefully your nonprofit has grown accustomed to the fact that Facebook is a constant work in progress. That said, some recent upgrades to Facebook Pages have a big impact upon your nonprofit’s presence on Facebook and with the site-wide launch of the new News Feed and Social Graph Search coming soon, many more changes are likely to come. Before you fall behind, make sure that your nonprofit is current with these four recent Facebook upgrades:

1) Turn on “Similar Page Suggestions.”

Facebook now recommends similar Pages when Facebook users like Pages. For your nonprofit’s page to be suggested, you need to go to Edit Page > Update Info > Your Settings > Similar Page Suggestions and turn on the Similar Page Suggestion functionality:

Untitled

You can then view the number of new likes your nonprofit’s Page receives through Similar Page Suggestions by visiting your Insights > Likes > Where Your Likes Came From:

likescamefrom

Example of Similar Page Suggestions:

8427435844_65c230eaed_c


2) Turn on “Replies.”

Last week Facebook starting rolling out the capability for Page Admins to add the Replies functionality to their Pages. By doing so, you and your fans can then reply directly to comments posted on status updates. This enables better discussion and engagement on your Page. It’s also worth noting that the most active conversation threads are moved to the top of the status update. That said, many of you may have already received the following Replies prompt and turned on Replies:

REPLY

If not, go to Edit Page > Update Info >Manage Permissions > Replies and turn on the Replies functionality:

turnonreplyies

Example of Replies:

replies


3) New Community Page design.

For three years now I have been watching the evolution of Facebook Community Pages. That was their name when they were first launched though they don’t seem to have an official name any longer. Always a mystery and a frustration to Facebook Admins that could find theirs, my hope was that Community Pages would eventually disappear. That said, a recent redesign of Community Pages indicates that Facebook has future plans for them and my guess is that their existence will soon play a role in Facebook Graph Search. Thus, nonprofits should ensure that the “Category” is correct for their Community Page [under “Edit”] and if able to do so, report their Community Page as a duplicate of their Official Page.

The Field Museum Community Page
facebook.com/pages/Chicago-Field-Museum/112181505473945

fieldmuseum

The Field Museum Official Page
facebook.com/fieldmuseum

fieldmuseum2

Select a “Category” for Your Community Page:

fieldmuseum4

Report the Community Page as a Duplicate:

fieldmuseum3

Example of a Successfully Merged Page :: SFMOMA
A transitory page:
facebook.com/sfmoma?fref=ts&rf=111798462179497&no_highlight_redirect=1
That links to the Official SFMOMA Page:
facebook.com/sfmoma

SFMOMA


4) Facebook Subscribers are now called “Followers.”

If your nonprofit has a dynamic leader that uses their personal Facebook profile for work purposes, they can now add “Follow” functionality to their personal profile – previously called “Subscribe” functionality. It’s worth noting that screenshots provided by Facebook of the soon-to-be-released  new News Feed prominently feature Followers:

news feed

Related Links:
Live Webinar: Facebook and Facebook Apps for Nonprofits
On-Demand Webinar: Facebook and Facebook Apps for Nonprofits

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31 Comments leave one →
  1. Aileen permalink
    April 3, 2013 5:49 am

    Great article and very informative. Thank you!

  2. kab13 permalink
    April 3, 2013 5:59 am

    Reblogged this on Electronic Communication @ NDSU and commented:
    The first two features seem most relevant to this year’s students.

  3. April 3, 2013 6:29 am

    Another awesome roundup of recent changes to Facebook! Thanks for the tips.

  4. April 3, 2013 12:26 pm

    Reblogged this on Leadership Inspired and commented:
    Useful check list to make sure you’re optimizing your organization’s Facebook presence.

  5. April 3, 2013 3:39 pm

    Thank you Heather for helping us keep up to date with all of Facebook’s changes! Much appreciated!

  6. April 5, 2013 6:24 am

    Do you happen to know how long the wait time is for the Community Page to merge with the Official Page?? I followed the steps you provided two days ago but nothing has happened.

  7. April 5, 2013 9:53 am

    Really useful information, will head to my Princess Project facebook page straightaway and act on your suggestions! Thank you 🙂

  8. April 9, 2013 1:06 pm

    Heather fantastic advice as ever.

  9. April 9, 2013 2:19 pm

    Heather, in reading this article I was reminded that I went through the steps from a previous post of your about how to “Report the Community Page as a Duplicate”. Thank you, it worked and Facebook made the change for us! Blair Corbett, Ark of Hope for Children

  10. April 11, 2013 2:06 am

    Reblogged this on Blatobran.

  11. April 11, 2013 7:00 am

    You have a typo (I think?) here: t’s worth nothing (should this be NOTING?) that screenshots provided by Facebook of the soon-to-be-released new News Feed prominently feature Followers:

  12. April 13, 2013 7:10 am

    Really good stuff here. Thanks for helping me — and a lot of others — stay current with ongoing changes.

  13. April 15, 2013 8:12 am

    Thanks for the great and informative article! Made the updates in our page!

  14. April 20, 2013 6:51 am

    Really helpful update Heather- thank you for helping us keep on top of changes! Sharing this with our 6,000+ network of nonprofits across Ontario.

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