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Five Types of Tweets Nonprofits Should Never Post on Twitter

March 20, 2013
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twitter-birds2If your nonprofit is not getting retweeted on Twitter, then you haven’t yet found your Twitter voice. Retweets ensure increased exposure of your nonprofit’s avatar which ultimately results in more followers and click-through rates. Twitter itself has concurred that influence on Twitter is not in how many followers you have, but rather in how often you get retweeted. You have to give your followers retweetable tweets! That said, as a follow-up to Five Types of Nonprofit Tweets Guaranteed to Get Retweeted, below are  five types of tweets that rarely, if ever, get retweeted:

1. Truncated automated tweets from Facebook.
Sorry nonprofits. There’s no short cuts in social media. Folks on Twitter don’t want to follow robots. They want to know there’s a human being behind your avatar.

ymca

2. Automated tweets announcing new photos posted on Facebook.
Who hasn’t seen this tweet many, many times on Twitter? No longer interesting and definitely not retweet worthy.

ShareElSalvador

3. Tweets with too many hashtags.
Tweets with more than two hashtags result in a drop in engagement and become much less likely to be retweeted.

ggg

4. Poorly formatted tweets.
Spell correctly,  don’t abbreviate, use proper grammar and punctuation, never use all CAPS, and always include a link.

projectkarma copy

5. Tweets with semicolons.
It’s true. I have tested it. Semicolons don’t get retweeted, however a tweet with a colon before a link does.

semicolons

Related Links:
Webinar: How Nonprofits Can Successfully Use Twitter and Twitter Apps
Five Types of Tweets Guaranteed to Get Retweeted

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22 Comments leave one →
  1. kab13 permalink
    March 21, 2013 5:30 am

    Reblogged this on Electronic Communication @ NDSU and commented:
    Be sure to check out the link to “Five Types of Nonprofit Tweets Guaranteed to Get Retweeted” as well.

  2. March 21, 2013 9:13 am

    As a theatre Tweeter, I struggle with the all caps thing, as it’s how I distinguish play titles (e.g., AUGUST: OSAGE COUNTY rather than “August: Osage County”). Would love to hear your advice, Heather!

  3. March 25, 2013 4:58 am

    Interesting tidbit that #5, good to know!

  4. March 25, 2013 5:03 am

    I love this post, because I love finding people like me who are just nutty enough to test the efficacy of a semi-colon versus a colon.

  5. March 25, 2013 5:12 am

    Numbers 1-4, I completely get. Number 5 – Tweets with semicolons – leaves me wondering why. Do you have an explanation as to why links preceded by a semicolon don’t get retweeted, while tweets with a colon before the link do? Thanks!

    • April 1, 2013 1:24 pm

      My guess is that folks see them as typos… meant to be semi-colons. People are what they tweet and retweet, and thus not likely to retweet typos or incorrect punctuation, grammar, misspellings, etc.

  6. Amy Devine permalink
    March 25, 2013 5:22 am

    Is there any specific reason that semi-colons do not perform as well as colons?

    • April 1, 2013 1:22 pm

      My guess is that people see them as typos… meant to be colons. People don’t RT typos, misspellings, or poor grammar. 🙂

  7. March 25, 2013 5:30 pm

    Reblogged this on A Social Cacophony.

  8. March 26, 2013 8:15 pm

    Great tips, clear precise much needed basic guidelines that if you come to think of it applies to all professional tweeter accounts not limited to non-profits. thanks

  9. March 27, 2013 7:23 am

    Great information for nonprofits! Number 5 is surprising! Thanks.

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