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Annual Calendar of Social Good and Cause Campaigns

February 5, 2013

calendarmediumLaunching online communications and fundraising campaigns around annual social good and cause campaign events is good strategy. Many nonprofits however, are not made aware of such campaigns until the day of  (via social media) which is too late. You need at least a month to prepare your campaign materials and craft your messaging in order to build a sense of anticipation among your fans and followers.

Thus, Nonprofit Tech 2.0 is going to attempt to create a master calendar of annual social good and cause campaigns and I need your help. If you know of such a campaign and would like it listed below, please post a comment on this blog post with the date, name and website URL of the campaign. Please keep in mind that for capacity reasons I can only list events where the URL of the campaign doesn’t change every year or it  becomes to cumbersome to manage. Also, if you have a hashtag to recommend for the campaign event, please let me know.


20: Martin Luther King, Jr. Day of Service* || #MLKDay


2: World Wetlands Day || #WorldWetlandsDay
4: World Cancer Day || #WorldCancerDay
6: Digital Learning Day || #DLDay
14: V-Day || #VDay or #1BillionRising
20: World Day of Social Justice || #SocialJusticeDay
26: World Spay Day* || #WorldSpayDay
27: World NGO Day || #WorldNGODay
28: Rare Disease Day || #RareDiseaseDay


8: International Women’s Day || #IntWomensDay or #IWD
10: National Women and Girls HIV/AIDS Awareness Day || #NWGHAAD or #RocktheRedPump
14: International Day of Action for Rivers
World Water Day || #WorldWaterDay or #WWD
24: World Tuberculosis Day || #WorldTBDay


2: World Autism Awareness Day || #WorldAustismDay
12: International Day for Street Children
22: Earth Day || #EarthDay
25: World Malaria Day || #WorldMalariaDay


1: International Workers’ Day || #IntWorkersDay, #MayDay or #LaborDay
11: World Fair Trade Day* || #WorldFairTradeDay
15: International Day of Families || #IntDayOfFamilies
17: National Bike to Work Day* || #BikeToWorkDay
18: International Museum Day || #IntMuseumDay
23: World Turtle Day || #WorldTurtleDay


8: World Oceans Day || #WorldOceansDay
14: World Blood Donor Day || #WorldBloodDonorDay
15: World Elder Abuse Awareness Day || #WEAADay
20: World Refugee Day || #WorldRefugeeDay


11: WorldPopulationDay || #WorldPopulationDay
18: Nelson Mandela International Day || #MandelaDay
29: International Tiger Day || #WorldTigerDay


9: International Day of the World’s Indigenous Peoples || #IndigenousPeoplesDay
12: International Youth Day || #IntYouthDay
12: World Elephant Day || #WorldElephantDay
19: World Humanitarian Day || #WorldHumanitarianDay


4: National Wildlife Day || #NationalWildlifeDay
8: International Literacy Day || #IntLiteracyDay
21: International Day of Peace || #IntDayOfPeace
22: World Rhino Day || #WorldRhinoDay


4: World Animal Day || #WorldAnimalDay
5: World Teachers Day || #WorldTeachersDay
10: World Mental Health Day || #WorldMentalHealthDay
11: International Day of the Girl || #IntDayOfTheGirl or #DayOfTheGirl
11: National Coming Out Day || #NationalComingOutDay
12: World Arthritis Day || #WorldArthritisDay


14: World Diabetes Day || #WorldDiabetesDay
20: Universal Children’s Day || #ChildrensDay


1: World AIDS Day || #WorldAIDSDay
3: International Day of People with Disabilities
10: Human Rights Day || #HumanRightsDay
11: International Mountain Day || #IntMountainDay

* Does not occur on the same day each year.

Related Link:
Complete List of United Nations Observances

28 Comments leave one →
  1. February 5, 2013 11:01 am

    Thank you!!!

  2. February 5, 2013 11:02 am

    We are holding our 3rd Annual Trees of Hope WI #TreesofHopeWI Festival to benefit the Leukemia-Lymphoma Society, Blood Center of WI and Be The Match (National Marrow Donor Program) on Sat Nov 23rd in Milwaukee WI. Our goal is to raise $50,000 to improve treatments for blood cancers (Leukemia, Lymphoma, Myeloma, etc) and support Bone Marrow Donor Registry. Any help getting awareness of this would be awesome.
    website: also on FB, Twitter, Pinterest, YouTube (Trees of Hope WI)

  3. Mary permalink
    February 5, 2013 11:09 am

    February 28 – Rare Disease Day –

  4. Mikecia Witherspoon permalink
    February 5, 2013 11:16 am

    February 6th is “Digital Learning Day”

  5. February 5, 2013 11:17 am

    You may want to add World Rare Disease Day – February 28th. It is a globally recognized cause event.

  6. February 5, 2013 1:59 pm

    Great idea, Heather! Here are two more:
    May is Older Americans Month
    June 15 is World Elder Abuse Awareness Day
    Thank you!

  7. February 5, 2013 2:15 pm

    24 March, Melanoma March ( #melanomamarch

  8. February 5, 2013 8:33 pm

    September is Hunger Action Month with Feeding America and their affiliates.

    • February 18, 2013 7:40 am

      Not adding Months at the moment. Does Feeding America have a page for Hunger Action Day 2013?

  9. February 6, 2013 8:42 am

    The Civil War Trust has an annual Park Day to help with hands-on maintenance and preservation at Civil War battlefields and historic sites. Maybe use #CWTParkDay as the keyword?

  10. February 6, 2013 3:47 pm

    30 Days of Biking: #30daysofbiking
    Takes place in both April and September

  11. February 6, 2013 11:19 pm

    This is a wonderful idea – thanks! We are part of World NET Cancer Day on November 10th each year: @NETCancerDay

  12. February 11, 2013 6:19 am

    May 5th is the International Day of the Midwife –

    Thanks for this helpful resource!

  13. February 12, 2013 7:51 am

    February 14th is V Day – #onebilliionrising ending violence against women around the world!

  14. February 13, 2013 6:41 am

    September is Childhood Cancer Awareness Month. It is time to make the gold ribbon as well known as the pink.

  15. Kelly permalink
    February 13, 2013 11:17 am

    Hi can you please add World Veterinary Day? It’s the last Saturday of April.

  16. February 16, 2013 12:35 am

    We are having our 5th annual Rock the Red Pump® campaign right now. It’s The Red Pump Project’s annual campaign to commemorate National Women & Girls HIV/AIDS Awareness Day which is March 10. The hashtag is #RocktheRedPump and the URL is

  17. April 3, 2013 5:38 am

    Thanks this a great resource & so glad many others are adding to it. Can’t wait to see a calendar for weekly and monthly events. Don’t forget National Volunteer week is coming up this month April 21st-27th. Lets thank all our great volunteers NGO’s 🙂


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