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Six Simple Ways Nonprofits Can Increase Their Exposure on Social Media

November 19, 2012

Most nonprofits approach social media with the strategy of increasing awareness for their cause by posting and sharing content on their profiles and then when time permits, engaging their fans and followers as they respond to the content posted and shared by the nonprofits. That’s what social media marketing is and the premise upon which all social media strategies are conceived, launched, and maintained.

However, the most popular social media sites on the Social Web today have built in micro-engagement mechanisms that very few nonprofits ever use. Most nonprofits simply post, share and respond, but very few like, +1, favorite, list, repin, or reblog. It’s grunt work which many nonprofit’s do not have the time for or the endurance to maintain, but every time your nonprofit does one of the six actions listed below, your nonprofit’s avatar get increased exposure on the Social Web – and as a result more fans and followers.

1) Use Facebook as your page and like and comment on other pages.

2) Be generous with +1’s and comments on Google+.

3) Favorite and list others on Twitter.

4) Be generous with likes, comments, and repins on Pinterest:

5) Be generous with likes, reblogs, and replies on Tumblr.

6) Like and comment on blog posts on WordPress.

Related Links:
Social Media and Mobile Technology Webinars for Nonprofits
11 Qualities of an Effective Social Media Manager

24 Comments leave one →
  1. November 19, 2012 6:39 am

    Great tips that every nonprofit should follow! Thanks for mentioning @Sexetc!

    • November 19, 2012 7:10 am

      Great tips, thanks so much for this blog. Every article on your blog really is a a goldmine. The hardest part is finding the hours to do all of this, and to find organisations that take it seriously, I guess that is where good planning comes into place, identifying what we want to achieve and how. Would love to have some tips and observations on our start-up non-profit at Right now we work purely as volunteers which is hard to maintain but we have a very committed team.

  2. November 19, 2012 11:41 am

    Reblogged this on Vision Consulting LA and commented:
    Add your thoughts here… (optional)

  3. November 19, 2012 2:43 pm

    Thank you for the helpful tips — it is gratifying to know that much of what we have been trying to do already are among your suggestions. We’re on the right track!🙂

  4. Editor permalink
    November 20, 2012 12:55 am

    Reblogged this on Social Media Marketing for Non-Profits.

  5. November 20, 2012 6:03 am

    Very useful list – thanks, Marie! One question, I’ve found that facebook is now notifying other pages of my facebook likes & comments . . . so I’m worried about flooding other pages’ timelines with FCT activity, yet still want to engage with the great stuff on facebook. Any thoughts on how that can be done, or the impact of those like & comment notifications? I think it’s a rather new change to the feed page. ~Catherine

    • November 20, 2012 6:06 am

      I’d suggest doing it five times a day and no more… however, I am not big fan of posting on Timelines… spammish and I doubt those posts gets seen much anyway. Rather, engage on their status updates as your brand… look at #1 carefully. My name is Heather.🙂

      • November 22, 2012 5:33 am

        Hello Heather – sorry about the name error. Yes, I agree that posting on Timelines isn’t the best idea. But I am referring to liking and commenting on other pages posts that appear in my ‘home’ feed. I’ve noticed all my FCT liking activity shows up in feeds for other pages (since I sign in as well under my own page for Bumpyboobs, and saw all the FCT likes, comments etc. It’s way too much information). It’s just a shame that I can’t express a liking for all the great content being shared without swamping the feeds of other pages. ~Catherine

  6. November 21, 2012 7:40 am

    Thanks for these simple but important reminders, Heather! I’m now working with a nonprofit that has a regional focus and a very defined niche audience. It may be that they only engage on one or two social media platforms, but our FB presence is almost non-existent right now, and I’m afraid this is due to 1. limited postings and engagement for this first year, and 2. the edgerank changes. I’m wondering how I’m going to even begin to build audience with these dynamics, but I believe we do have potential. This is going to require much study to learn more about their FB behaviors.

  7. November 21, 2012 7:50 am

    Thank you so much! We only have a facebook fan page, and a tweeter account, but we are starting with Google+ and your tips are always welcome!

  8. November 21, 2012 9:47 am

    Great post. What a nice theme in nearly every one of the items on the list … “be generous”!

  9. Val Amigo permalink
    November 22, 2012 2:46 am

    Great information on utilizing social media.

  10. November 27, 2012 7:32 am

    This is a great and beneficial article to my organization.

  11. November 30, 2012 8:02 pm

    Great posts, thanks for sharing. Very useful…

  12. December 3, 2012 7:41 am

    Liking and being generous with sharing the love is a great way to get exposure, network and get noticed yourself. Remember be true to your brand. Love this article!

  13. December 6, 2012 5:11 pm

    Great list! Very useful and helpful! Thank you for being an awesome guide to those of us in nonprofits who, as you mention, don’t have the people, monetary and even time resources available to implement the best of the best practices!🙂

  14. carolyn lasky permalink
    December 14, 2012 2:49 pm

    I think it’s important for nonprofits to engage with other nonprofits on social media. While organizations are ‘competing’ for donations, ultimately these organizations are all working together for the common goal and cause.

    I’ve found that engaging with other organizations just leads to goodwill between the two organizations and getting closer to everyone’s final goal: a better, healthier, safer world.


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