Free Webinar on September 27! 12 Common Mistakes Nonprofits Make in Social Media
Date: Thursday, September 27, 2012
Time: 2-3:30pm :: Honolulu (Wednesday, September 26)
5-6:30pm :: San Francisco (Wednesday, September 26)
7-8:30am :: Bangkok, Hanoi
8-9:30am :: Hong Kong, Singapore
9-10:30am :: Seoul, Tokyo
10-11:30am :: Melbourne, Sydney
12-1:30pm :: Auckland, Wellington
How to Register: Register Now!
Presented By: Heather Mansfield
The Social Web has dramatically changed how nonprofits communicate with supporters, donors, and volunteers, and even though most nonprofits now regularly use social media in their online fundraising and communications campaigns, few nonprofit social media practitioners have been properly trained how to best utilize sites such as Facebook, Twitter, YouTube, LinkedIn, and Google+. Your organization’s return on investment (ROI) from using social media is directly related to whether your staff fully understand each sites’ unique functionality and tool set as well as how to best integrate these tools into your long-term online communications and fundraising strategy. Many nonprofits are making simple mistakes that are draining their social media ROI and fortunately these mistakes can be easily fixed.
That said, this webinar begins with laying a foundation for understanding the role of social media in the context of Web 1.0 (The Broadcast Web), Web 2.0 (The Social Web), and Web 3.0 (The Mobile Web) and then moves on to explore 12 of the most common mistakes made by nonprofit social media practitioners. This webinar cuts through hype and demonstrates clearly where the ROI is from social media – and where it is not.