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11 Inspiring Nonprofit Facebook Timelines

March 4, 2012

Most nonprofits have not yet upgraded to the new Facebook Timeline for Pages design, but as more and more admins begin to realize that the Timeline design and tool set is much more than just uploading a photo to the top of your page, I think we’ll see many of our favorite nonprofits take the leap and upgrade before the mandatory roll out of Facebook Timeline to all pages on March 30.

To help inspire your creativity and encourage you to be an early adopter, below are eleven nonprofits that have upgraded to Facebook Timeline. You can also view the new Timeline design on the Nonprofit Organizations Facebook Page. I will also be giving a thorough tour of the new Facebook Timeline Design and Admin Panel in my upcoming webinars on Facebook and Facebook Apps.

1. Amnesty International ::

2. Big Cat Rescue ::

3. charity: water ::

4. Contemporary Art Museum St. Louis ::

5. (GLAAD) Gay & Lesbian Alliance Against Defamation ::

6. Goodwill Industries International ::

7. Greenpeace International ::

8. International Rescue Committee ::

9. Mercy Housing ::

10. SOS Children’s Villages ::

11. Survival International ::

Related Links:
Webinars: How Nonprofits can Successfully Use Facebook and Facebook Apps :: Beginner/Intermediate and Advanced
Nine Nonprofits Offering Timeline Covers for Their Facebook Fans
Facebook Timeline Launches With Three Giving Apps – Many More Likely To Come

59 Comments leave one →
  1. March 4, 2012 10:29 am

    Just to add to your list – ActionAid UK ( made the switch within hours, and you can also download tailor-made campaign images to customise your personal timeline pages from there 🙂

  2. NatalieSCook permalink
    March 4, 2012 1:21 pm

    What are your views on the way the page of facebook loads? The top half of the picture is obscured until you scroll up. Do you think this doesn’t matter or do you think that users should try to utilise a picture that has focus on the bottom half?

    Do you think it matters to users or not? Interested to hear your thoughts.


    • nonprofitorgs permalink
      March 4, 2012 1:25 pm

      I am hoping Facebook will fix it since it is quite annoying. 🙂 Otherwise, I am going with the specs they currently provide.

  3. March 4, 2012 8:13 pm

    Add ours to the list too 🙂

    • March 12, 2012 8:08 am

      Congrats on your timeline picture. Just gorgeous.

    • March 14, 2012 8:42 pm

      The Animal Humane Society is great and one of my favorite. I used it in my blog post on tips for unions (and nonprofits) to improve their Facebook timeline cover photos.

  4. March 4, 2012 9:22 pm

    I would be interested to know why these are inspiring beyond the use of arresting cover photos. Perhaps a follow up post about the use of the “timeline” aspect?

    • nonprofitorgs permalink
      March 5, 2012 8:11 am

      See the post from today… but of course the best content is saved for my webinars. 🙂

  5. March 5, 2012 6:31 am

    Check out this nonprofit:

  6. March 5, 2012 8:11 am

    We made the switch as soon as we could and also give people the opportunity to download timeline covers that we designed – check it out! and

    The only thing we don’t like about the new FB Timeline is the box that shows “mentions” by others. Sometimes it is displaying mentions that are as much as a year old! Then it will display one that happen days ago. When it displays mentions that are months old it confuses fans. We got an email from someone who was confused about the date of our annual fundraiser because a “mention” had it as last year’s date – not this current year’s date. Wish FB would let me remove that box.

    • March 9, 2012 10:39 am

      Hi you can remove the Recent Posts by Others box. This is from Facebook’s help pages

      ‘To remove the Recent Posts by Others box from your Page’s timeline:
      Open your Page’s admin panel
      From the Manage menu, select Edit Page
      Uncheck the box next to Show the box for “Recent Posts by Others” on the top of [Your Page’s name] in the Post Visibility section of the Manage Permissions tab
      Click Save Changes

      However, people will still see posts about how their friends have interacted with your Page. ‘


  7. March 5, 2012 8:48 am

    Great mix of nonprofits 🙂

    So proud GII made the cut!

    Melissa Mireles – Marketing Manager – Goodwill Industries of San Antonio

  8. March 5, 2012 8:56 am

    Thanks so much for including us on this list Heather! We are still exploring the best ways to take advantage of the new timeline features – but you have been a great resource for us. Much appreciated!

    • nonprofitorgs permalink
      March 5, 2012 10:08 am

      Thanks. Keep up the great work!

  9. March 5, 2012 1:27 pm

    Also wondering about so many of these because they break the Facebook policies. I agree, they look great, but the policies strictly forbid words, addresses, calls to actions, slogans, etc.. in the cover photos. A bunch of these have those exact things. I have really tried to recommend the non-profits I work with not break those rules.

    • nonprofitorgs permalink
      March 6, 2012 5:58 am

      Honestly… I don’t see how FB will be able to stop hundreds of thousands of brands from putting a website in the banner. Besides that none of these break their policies:

      – Price or purchase information, such as “40% off” or “Download it at our website”.
      – Contact information, such as web address, email, mailing address or other information intended for your Page’s About section.
      – References to user interface elements, such as Like or Share, or any other Facebook site features
      – Calls to action, such as “Get it now” or “Tell your friends”.

      • March 6, 2012 7:45 pm

        I have to agree with Michael here. One of the elements of our social media strategy at HSUS is “playing by Facebook’s rules” – especially when it comes to things like contests and Timeline. We had a Timeline Cover Photo Generator and had to re-do the whole thing because we put a URL in the cover image (which is against the rules).

        Sure, Facebook may never catch you, but what if they do and you lose everything? Just ask Danielle Brigida from NWF – you really don’t want that to happen to you. It’s just not worth it.

      • nonprofitorgs permalink
        March 7, 2012 8:23 am

        I am not advocating for breaking their rules, just can’t see how they will enforce them without being total jerks. That said, I have never been a fan of Facebook the Company and they have been jerks quite often. The specs for banners are in the follow up how-to post. 🙂

      • March 14, 2012 4:35 am

        Yeah, I’m with Heather.

        I think what they don’t want to see are cover photos covered in like begging, pushy sales pitches, etc.

        There’s not reason in the world that you can do a nicely designed cover photo that includes who you are and what you do. And the idea that Facebook would delete your entire presence if you broke the rules? Can’t imagine they wouldn’t just send you a note asking you to change it…Plus, Carie, you know people at Facebook who would reinstate your page anyway 🙂

      • nonprofitorgs permalink
        March 14, 2012 6:04 am

        Wow. Great Timeline design. Going to feature it in my webinar. 🙂

      • March 14, 2012 6:40 am

        Thanks! And thanks for fixing my URL. Comment written pre-coffee this morning, clearly.

        We’re also working now on reworking all of our custom tabs, now that we have 810px. Timeline isn’t perfect, but for page managers I am seriously impressed with the changes – the admin center is stuff we’ve all been asking for, for a long time. My first impression was that tabs were more irrelevant, but I actually think we’ll get more traction on those top three than we ever would have when they were stacked on the left.

  10. March 5, 2012 4:05 pm

    We have been inspired to adopt social media for our non-profit advocacy because of Heather. Cheers from Stairway Foundation!

  11. March 5, 2012 11:45 pm

    Also this fanpage, a french one 😉 with a call to action in the cover image

  12. Dave permalink
    March 6, 2012 5:00 am

    Thanks for the list, Heather! Check this one out!

  13. March 6, 2012 8:36 am

    @EWBBU has one too!

  14. March 7, 2012 7:23 am

    Thanks for the list of other NPs who have adopted the new Facebook Timeline not only have we added it but we are working on a campaign to have our followers and online champions donate their personal cover image to us to promote volunteerism around our city. Social Media is a fabulous opportunity for non-profits!

  15. March 8, 2012 3:38 am

    We changed straightaway, and I like the new page much better. The links to our chosen pages are much easier to find, being underneath the cover picture and not tucked away down the left hand column. I like the ability to be able to put a cover photo on too, and to be able to change it quickly and easily.

  16. March 8, 2012 8:29 am

    It’s great to see nonprofit organizations taking photography and design seriously. It’s amazing how much it improves their reach via social media.


  17. March 8, 2012 1:40 pm

    Hi, heading up social at the U.S. Fund for UNICEF.

    We just updated our page to Timeline!

    Still lots of work to do to spruce it up further, but I’m loving the look of these pages.

  18. March 9, 2012 12:14 pm

    Thank you for sharing! Same goes for the organizations who posted links – these look fantastic! We updated our timeline, too. As a smaller NPO it’s hard to stay on top of the constant changes here, but worth it. The new format is much nicer looking. Now I have to get to work on those apps…..Stop by and visit us at:

  19. Jeremy permalink
    March 12, 2012 6:05 pm

    One more great org lovin’ the new Timeline 🙂

  20. March 13, 2012 6:04 pm

    Thanks for Sharing! I especially enjoyed Charity Water and Survival International covers. Funny how one change to the facebook can be so crucial to nonprofits and businesses in general.

  21. conc permalink
    March 19, 2012 1:13 am

    Max Havelaar Belgium has one too:

  22. March 22, 2012 1:52 am

    I would like to add another great looking timeline profile:

  23. March 26, 2012 2:58 pm

    We really enjoyed designing this one for The Busby Foundation and their big event!


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