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Nine Nonprofits Offering Timeline Covers for Their Facebook Fans

January 22, 2012

The new Facebook Timeline design is now available for upgrade to all Facebook users. The design was meant to be rolled out site wide in December 2011, however a lawsuit with is prolonging the mandatory switch – most likely only temporarily. Whatever your personal feelings are about Facebook Timeline, nonprofits would be wise prepare for it’s launch site wide including a likely timeline design for Facebook Pages. That the timeline design will be applied to Facebook Pages is only a gut feeling of mine (and many others) based on watching Facebook roll out multiple designs over the years. Facebook’s number one design astetic is consistency for simplicity of use and they will not want Facebook Profiles to have a completely different look and functionality than Facebook Pages.

So, nonprofit admins that want to be one step ahead in their Facebook campaigns should upgrade to the new timeline design, experiment with new apps for timeline, and create timeline covers for their Facebook Fans. On that third point, if you are going to create Facebook Timeline Covers for your fans, be sure to upload and feature them on your website or blog so they show up Internet searches and are easy to promote off Facebook. That said, here are nine nonprofits leading the way:

1. Best Friends Animal Society

View All Best Friends Animal Society Timeline Covers

2. Food Bank of Contra Costa & Solano

View All Food Bank Contra Costs & Solano Timeline Covers

3. Natural Resouces Defense Council

View All Natural Resources Defense Council Timeline Covers

4. Ocean Conservancy

View All Ocean Conservancy Timeline Covers

5. ONE Campaign

Download ONE Campaign Cover

6. Sea Turtle Conservancy

View All Sea Turtle Conservancy Timeline Covers

7. Surfrider Foundation

View All Surfrider Foundation Timeline Covers

8. Tearfund

View All Tearfund Timeline Covers

9. World Wildlife Fund

View All World Wildlife Fund Timeline Covers

Related Links: 
Nonprofit Organizations on Facebook
Webinar: How Nonprofits Can Successfully Use Facebook and Facebook Apps 

41 Comments leave one →
  1. Heather permalink
    January 22, 2012 11:20 am

    Girl Scouts just rolled out their timeline covers too!

  2. January 23, 2012 5:36 am

    I thought that only timelines were available for use by people and not organizations? Please explain how to get around that rule.

    • nonprofitorgs permalink
      January 23, 2012 5:49 am

      Read the blog post carefully. These are for personal profiles, not pages. 🙂

      • Katie permalink
        January 24, 2012 5:29 am

        when I added timeline I got a notice that specifically said the timeline photo was only for personal photos and not for advertising… has that changed?

      • nonprofitorgs permalink
        January 24, 2012 5:38 am

        There’s no mention of it now and the Terms of Service do not clarify. However, at long as you don’t mention donation/sales/dollar amount, it does not violate the overall Facebook TOS.

  3. KMS permalink
    January 23, 2012 6:24 am

    Most awesome – thanks so much for sharing!

  4. January 23, 2012 6:43 am

    Nice campaign Consevation cover, thanks bro keep in touch

  5. January 23, 2012 7:26 am

    My nonprofit recently designed Timeline Covers for our supporters. It’s such a great idea to visually expose your brand/organization to a new crowd of individuals!

  6. January 24, 2012 9:27 am

    Will this completely take out custom landing pages? Is there any point in building them anymore?

    • nonprofitorgs permalink
      January 27, 2012 10:34 am

      We don’t know yet. 🙂

  7. January 24, 2012 11:37 am

    I did some parrot photo Timeline images for the World Parrot Refuge, the organization I volunteer for.

  8. January 24, 2012 9:43 pm

    These are the images we made for our community up in Canada:

  9. manny permalink
    January 25, 2012 5:34 am

    awesome i really like all of em.

    but am a huge turtle fan, so the little sea turtle was the one that got me pouring some tears. 😉

  10. January 25, 2012 7:58 pm

    Thanks for the idea! We just made a few too! Any thoughts?

  11. January 25, 2012 8:00 pm

    Thanks for the idea! We just made a few too! Any thoughts?

  12. January 26, 2012 11:36 am

    It such a fantastic way to let people show off what is important to them in life. FIRST Robotics just rolled out a timeline cover with more in the works!

  13. February 2, 2012 6:27 am

    The Passionists of St. Paul of the Cross Province made some Facebook covers too. Thanks for the idea.

  14. Ksharapani permalink
    February 2, 2012 4:13 pm

    There are lot of new Facebook profile cover on check this out….

  15. February 2, 2012 7:16 pm

    Nice ideas about new Facebook look, and Thank You,

  16. February 7, 2012 9:31 am

    When I added my cover photo this month, it still said that it should not only not be promotional but also that it should not be the same photo as seen on any other profile.

    Just now I looked at which says that it would be “better” that covers be unique. It seems Facebook is not prohibiting these type of covers, but it is trying to encourage people not to use the cover photo in this way.

  17. Kathryn Belt permalink
    February 8, 2012 6:43 am

    If you’re “WILD” about wild cats, The Wildcat Sanctuary in Minnesota, an accredited rescue facility for big cats (most people never think BIG cats need rescuing, too), rolled out their Cover Shots and they’re beautiful!

    You can go to and choose from a variety of species or switch them up whenever your mood changes.

    It’s an easy way to help show support for ending the wildlife crisis we face in our country, and around the world. I love supporting causes like this one, that few know about, but are making such a huge contribution to the world.

    Believe me, they need the support…..lions, tigers, jaguars, cougars, leopards, etc. are EXPENSIVE to care for!

  18. February 9, 2012 10:52 pm

    amazing ….. thanks for the idea….

    Celebrate Valentines Day with your soul mate and impress them by using these attractive,cool and stylish Facebook Covers…

  19. February 11, 2012 5:01 am

    The Rouge River Bird Observatory now has seven stunning bird images for use as covers!

  20. February 13, 2012 2:27 pm

    What a cool idea!

  21. April 23, 2012 1:57 am

    For timeline covers without watermarks visit . There are thousends awesome designs waiting for you

  22. May 9, 2012 10:47 am

    FYI…cover photos that include a web address or other contact info do indeed violate FB’s TOS, and can get your page irrevocably deleted without notice!


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