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Nonprofits Can Now Post Status Updates from LinkedIn Company Pages

October 7, 2011

At the beginning of my webinar on Twitter and LinkedIn I always poll attendees on whether they have found and claimed their nonprofit’s Company Page on LinkedIn. The answer usually hovers around a resounding 90%… “No.” The vast majority of nonprofits have not claimed or even know what a LinkedIn Company Page is. Well, that’s going to change dramatically in the coming weeks. LinkedIn has announced that “Companies” can now post Status Updates to their “Followers” via the “Companies” News Feed and it’s no surprise that the Humane Society of the United States is once again leading the way and embracing the strategy of early adoption:

Those familiar with LinkedIn Company Pages probably guessed that this functionality was coming, and in fact, have most likely been waiting for it to launch for more than a year. LinkedIn moves slowly and it’s been a good strategy for them – build anticipation and then launch a solid, well-thought-out product. And no doubt, their slow but strategic roll out of Company Pages over the last 18 months has resulted in a smart, well-built new tool for nonprofits to tap into. That said, all the automated Tweets/clutter in the in the LinkedIn “Home” News Feed is rendering that news feed almost useless. That LinkedIn launched Company Status Updates outside of the Home News Feed makes me wonder if that was their intention all along. 🙂

Related Links:
Webinar: How Nonprofits Can Successfully Use Twitter and LinkedIn
HOW TO: Claim Your Nonprofit’s Company Page on LinkedIn
Social Media for Nonprofit Organizations LinkedIn Group

9 Comments leave one →
  1. October 7, 2011 7:05 am

    We have a company page for Our Non-profit but we cannot post any status updates. The functionality is not there. Do we need a min. amount of followers in order to have the option to share a status update?

  2. October 11, 2011 9:23 am

    I have to admit, I tell my clients to engage in LinkedIn, but didnt have them set up a their own company page. Thanks!

  3. Scott M permalink
    November 2, 2011 1:48 pm

    Heather: do you have any specific tips for engagement on LinkedIn (other than realizing that the audience is different from our Facebook audience)? Is there a frequency of post that you recommend?

    I’m thinking it makes good sense to approach like we do our Facebook main page for the university–somewhat serious in tone (though I might be a little less serious on Facebook) and posting one item a day if it is of interest to a broad audience of alumni.

    • nonprofitorgs permalink
      November 4, 2011 5:18 am

      Honestly, I think the LinkedIn News Feed is useless until they remove the automation of tweets… and then move the Company Status Updates our of the “Companies” feed and into the “Home” feed. No engagement currently because no one is paying attention. 🙂

  4. December 5, 2011 11:16 am

    Sorry but I’m confused. Is it better to have a Groups Page or a Company Page? We are trying to establish a niche leadership in a particular aspect in the disability field in Massachusetts and New England only.

    • nonprofitorgs permalink
      December 11, 2011 1:43 am

      Start with claiming your Company Page.:)


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