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Table of Contents :: Social Media for Social Good: A How-To Guide for Nonprofits

May 3, 2011

Title: Social Media for Social Good: A How-To Guide for Nonprofits

Dedication: This book is dedicated to all the nonprofit staff and volunteers worldwide who Tweet, Share, Update, Friend, Like, Check-in, Join, Connect, and Post for Social Good. The world is a better place because of you.

Introduction: Integrating Web 1.0, Web 2.0, and Web 3.0

PART 1
Web 1.0: The Static Web

Chapter 1       Websites, E-newsletters, and “Donate Now” Campaigns

Web 1.0 Is the Foundation for Successful Online Communication and Fundraising
Five Must-Have Characteristics of a Nonprofit Website
Eleven Website Design Best Practices for Nonprofits
The Importance of the E-newsletter
How to Launch an E-newsletter
Eleven E-newsletter Best Practices for Nonprofits
Five Ways to Build Your E-newsletter List
The Power of Donate Now Campaigns
The Importance of Selecting the Right Donate Now Vendor
Five Must-Have Characteristics of a Donate Now Landing Page
Eleven Donate Now Best Practices for Nonprofits
What about Peer-to-Peer Fund-Raising?
Final Words: Upgrade Now, or Become Obsolete
Nonprofit Examples of Excellence and Google This!

 

PART 2
Web 2.0: The Social Web

Chapter 2       Getting Started with Social Media

Web 2.0 Has Changed Online Communications and Fundraising Forever
Before You Get Started, Get Organized
Deciding What Social Media Tools to Use
Eleven Qualities of an Effective Social Media Manager
Final Words: Diversify Your Brand Online
Google This!

 

Chapter 3       Facebook and Facebook Apps

The Big Picture: Social Networking
Introduction to Facebook Pages
Eleven Facebook Best Practices for Nonprofits
Five Advanced Facebook Best Practices for Nonprofits
Five Status Update Content Ideas for Nonprofits
Facebook Community Pages?
Final Words: Have Realistic Expectations
Nonprofit Examples of Excellence and Google This!

 

Chapter 4       Twitter and Twitter Apps

The Big Picture: Microblogging
Introduction to Twitter Profiles
Eleven Twitter Best Practices for Nonprofits
Eleven Twitter Apps for Nonprofits
Twitter for Fundraising?
How to Launch a Twitter Fundraising Campaign
Final Words: Everywhere a Tweet, Tweet
Nonprofit Examples of Excellence and Google This!

 

Chapter 5       YouTube and Flickr

The Big Picture: Storytelling through Video and Photos
Getting Started with Video
Producing and Editing Videos
Introduction to YouTube Channels
Eleven YouTube Best Practices for Nonprofits
Getting Started with Digital Photography
Introduction to Flickr Accounts
Eleven Flickr Best Practices for Nonprofits
Final Words: YouTube and Flickr Are Not Enough
Nonprofit Examples of Excellence and Google This!

 

Chapter 6       LinkedIn

The Big Picture: Merging Your Personal and Professional Brands
Introduction to LinkedIn Profiles
Eleven Profile Tips for Nonprofit Professionals
Introduction LinkedIn Groups
Eleven LinkedIn Group Management Best Practices for Nonprofits
Claiming Your Nonprofit’s Company Page
Final Words: Slow and Steady Is Smart in Social Media
Nonprofit Examples of Excellence and Google This!

 

Chapter 7       Blogging

The Big Picture: Creating and Distributing Content for the Social Web
Selecting a Blogging Platform
Eleven Blog Design Best Practices for Nonprofits
Five Must-Have Characteristics of a Nonprofit Blogger
Eleven Blog Content Ideas for Nonprofits
What about Categories and Tags?
Final Words: Blogs Are Going Mobile
Nonprofit Examples of Excellence and Google This!

 

PART 3
Web 3.0: The Mobile Web

Chapter 8       Social Media and the Mobile Web

Web 3.0 Is the Brave New Frontier in Communication and Fundraising
The Big Picture: Mobile Social Networking and Location-Based Communities
Eleven Essential Tools for the Mobile Social Media Manager
Introduction to Location-Based Communities
Facebook Places
Foursquare
Gowalla
Google Places, Yelp, and Loopt?
Five Ways to Check In for Good
Final Words: Privacy Is Not Dead, Just Evolving
Nonprofit Examples of Excellence and Google This!

 

Chapter 9       Mobile Websites

The Big Picture: Creating and Distributing Content for the Mobile Web
Five Reasons Why Your Nonprofits Needs a Mobile Website
Launching and Maintaining a Mobile Website
Eleven Mobile Website Design Best Practices for Nonprofits
Introduction to Quick Response Codes
Five Ways Nonprofits Can Use QR Codes
Final Words: Those Who Do It First, Do It Best
Nonprofit Examples of Excellence and Google This!

 

Chapter 10     Group Text Messaging and Text-to-Give Technology

The Big Picture: Text Messaging for Good
Introduction to Group Text Messaging
Selecting a Group Texting Vendor
Eleven Group Text Messaging Best Practices for Nonprofits
Introduction to Text-to-Give Technology
Five Ways to Promote Your Text-to-Give Campaigns
Final Words: The Future of Fundraising Is Mobile
Nonprofit Examples of Excellence and Google This!

 

Chapter 11     Smartphone Apps

The Big Picture: An App Economy for Nonprofits?
Five Must-Have Characteristics of a Nonprofit Smartphone App
Launching and Maintaining a Smartphone App
Five Ways to Promote Your Smartphone App
What about Tablet Apps?
Final Words: Beware of Expensive, Shiny New Tools
Nonprofit Examples of Excellence and Google This!

 

Conclusion: What’s Next?
Your Nonprofit Tech Checklist
Acknowledgments
Index

Related Links:
Book Tour Fundraiser
Book Tour Sponsors
141 Nonprofits Mentioned
149 Tools, Resources, and Nonprofit Service Providers Covered

16 Comments leave one →
  1. May 3, 2011 10:23 am

    Looking forward to this! Looks very detailed and all-encompassing. Thanks for sharing!

  2. June 14, 2011 5:45 pm

    Thanks I think this could be extremely benifical DARE TO CARE-OKANAGAN SOCIETY

  3. June 15, 2011 6:28 am

    This looks like it is going to be fantastic. We would love a desk copy to review for our national journal. How can we request one?

  4. January 27, 2012 10:25 am

    This sounds like a really good book. As a nonprofit communicator, it’s important to keep current on the ever-evolving technologies available to help agencies achieve their mission. Will buy it shortly. Should be a good read.

Trackbacks

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