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Three Things That Happen When Facebook Pages Reach 10,000 Fans

June 22, 2010
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[tweetmeme] Last week the Nonprofit Organizations Facebook Page reached the 10,000 fans milestone. It took 2.5 years. In 2008, many of the friends of the Nonprofit Organizations MySpace migrated over to Facebook, then in 2009 and 2010 a good number of the new fans came from @NonprofitOrgs on Twitter. One website may lose its popularity for the next, but I have found that your friends, fans and followers move with you to next one. Social networking communities are migrant communities, but that’s another blog post. 🙂

Three Things That Happen When Facebook Pages Reach 10,000 Fans:

1) Not always, but many Pages will be prompted to authenticate. I am happy to report that Facebook has authenticated the Nonprofit Organizations Page and the Page is now officially “Official”. This was a Facebook litmus test for me. Those that read my blog regularly know I am annoyed with Community Pages, but Facebook redeemed itself a bit for me by authenticating the Page. I would have been incredibly annoyed if at 10,000 fans the Page would have lost News Feed exposure.

2) You get access to Status Update Impressions [announcement from Facebook]:

Raw number of times this story has been seen on your Wall
and in the News Feed of your Fans.

Number of Comments and Likes per Impression
(Comments + Likes)/Impressions

3) Those Admins who had not been receiving receiving “Weekly Facebook Page Updates” via email from Facebook begin to receive the updates:

This one is a little confusing. Most Page Admins have been receiving these emails since March even if they don’t have 10,000 fans. I didn’t start receiving them until yesterday [the first Monday after being authenticated] and I am the Admin for 17 different Pages. Now I receive these updates via email for all 17 Pages, and only two have more than 10,000 fans. [I ran an online poll that revealed about 75-80% of Admins receive these updates, but I took it offline because folks emailed that the poll wasn’t correctly registering their votes.]

That said, this information is very useful. 2,271 visits to my Page in one week is much higher than I thought it would be – leading me to the conslusion that custom Boxes and Tabs get more traffic than I previously thought. For nonprofits, that means it’s time to take your Facebook Page to the next level by mastering the Static FBML App.

Related Link:
Webinar: How Nonprofit Organizations Can Successfully Use Facebook and Facebook Apps :: Advanced
TwtPoll: Does your nonprofit have 10,000 Facebook Fans/Likes or more?

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13 Comments leave one →
  1. Melissa permalink
    June 22, 2010 6:53 am

    Learning what the impressions are on individual posts is something I’m looking forward to for my pages! In the new insights that Facebook has you can actually see which tabs are receiving what percentage of traffic. http://www.facebook.com/insights/ – this might help give you a more definite view of how your Static FBML pages are doing.

    • nonprofitorgs permalink
      June 22, 2010 7:09 am

      THANKS much. At first glance, I just wasn’t sure what to base the % visits of FBML Tabs/Boxes upon… now I do if click the pretty green lines. 🙂

  2. June 22, 2010 9:26 am

    I authenticated our Facebook Page, and received all the benefits mentioned in this blog post, without reaching 10,000 fans. (We have just over 1,000 fans.)

    • nonprofitorgs permalink
      June 22, 2010 1:40 pm

      Very interesting Karen. I would like to promote this, but Facebook says on their website that only Pages with 10,000 or more fans get Status Update Insights – not be confused with Insights. So you authenticated and now get Status Update Insights (see photos above)? Please let me know!

  3. June 22, 2010 1:28 pm

    I, too, get the weekly update and it lists info for all the pages I admin–only one of which has more than 10,000 fans. Hm. Leave it to Facebook to be confusing!

    • nonprofitorgs permalink
      June 22, 2010 1:40 pm

      Yeah… it’s a guess game for sure!

  4. June 23, 2010 3:00 pm

    EnglishClub.com now has 10, 100 fans on its Facebook page. I wonder if that means Facebook will finally help us get the vanity URL we want. Our founder accidentally took it for his personal page(he’s squatting on his own URL to hold it) at the very beginning and we have never been able to make the switch. We’ve been trying to contact Facebook about this for over a year now.
    This is our ugly URL:
    http://www.facebook.com/pages/EnglishClubcom/111942887958

    This is our own slightly prettier shortcut while we wait for FB to respond:
    http://englishclub.com/s/?EConFB

    Wish us luck! We are having so much fun with our English learners on FB that we almost forgot about the URL. It’s fun to see the “impressions”.

    • nonprofitorgs permalink
      June 24, 2010 6:42 am

      Hi Tara,

      A nonprofit contacted me about this who did the same thing. They changed their personal page to another URL and then immediately- as in 30 seconds later – set the URL up of their organization’s page. The URL was instantly available after they changed their personal profile URL. This was 6 months ago… can’t guarantee it would work that way for you though…

  5. June 24, 2010 6:48 am

    Ooh that sounds tempting but risky. We’ve read that once an FB URL is dumped it’s gone forever. Still think our best bet is for an FB admin to finally respond and do this manually for us, but maybe we’ll need 1 million fans first. Hopefully they will contact US to verify if we are official (yes we are THE Englishclub.com) and then we can request a little favour.

  6. October 11, 2010 11:50 am

    Interesting. I didn’t realize the new metrics that open up at the 10,000 mark!

  7. October 20, 2010 8:37 am

    13, 000 fans as of yesterday. Still no word from Facebook about how we can get our URL switched from the founder’s profile page! Instead we’ve created a shortcut from our own website http://englishclub.com/facebook. At lease we can remember it now!

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