ATTN Facebook Admins: Two Changes to the Static FBML App That You Need to Know About
That didn’t take long! No word yet on limiting the Static FBML boxes on the left side of Facebook Pages to two. That’s not as big a deal as eliminating the the Default Landing Tab options would have been.
Seemingly every time I login to Facebook these days, something is different. And thus far, I am not a Fan, er, Like the changes. That’s no secret. Well, there’s two more changes that Facebook Admins need to know about and they are related to the Static FBML App:
1) You can no longer create a Custom Tab and make it your Default Landing Tab.
Using the Static FBML App you used to be able to create a Custom Tab and then under “Settings” make it your Default Landing Tab – meaning the Tab that potential new Fans see when they land on your Page for the first time. Not anymore. Not unless you have 10,000 fans or the Page admin works with their ads account manager. [TwtPoll: Does your nonprofit have 10,000 Facebook Fans or more? twtpoll.com/p798fx] I am an Admin for numerous Pages, and it hasn’t happened to all of them yet, but the company has publicly announced this new change.
2) You are now limited to two Static FBML Boxes on the left side of your Facebook Page.
You used to be able to have four boxes. Now you can only have two. For example, see the “Make a Difference” and “Get Informed” boxes on the left of EcoViva’s Facebook Page. If you currently have three or four, it is important to note that the extra boxes don’t disappear automatically. It happens if you start moving around and changing boxes. So, if you like what you have now, don’t move around or change any of your boxes.
Obviously Facebook is moving full steam ahead with their revenue model and will likely continue to chip away at the Facebook Page toolset – unless of course you buy advertising. I realize that Facebook has to make money, and they are. Apparently, the company is on schedule to make one billion in ad revenue in 2010. But nonprofits, universities and businesses have helped Facebook become the powerhouse it is today by sending out untold millions of emails, Tweets, blog posts, etc. to their supporters asking them “To become a fan!” We helped them achieve their 411 million users. They couldn’t have done it without us. A reality that seems to escape them completely.
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